Leading comparison service comparethemarket.com.au has launched its latest TVC nationwide to announce its dream Safari holiday competition.
The TVC – ‘Safari’ – which sees the meerkats back in their ancestral home ‘selflessly’ test-driving the amazing Safari trip that is up for grabs for one lucky winner.
Narrowly avoiding an elephant trampling their picnic, an inquisitive lion hungry for its lunch, and getting lost in the desert plains, the loveable meerkats are back on our screens bringing their characteristic humour and fun.
Jenny Williams, CMO at comparethemarket.com.au, said: “We are incredibly proud to launch our Safari campaign and are certain that the assets we’ve created will be loved throughout Australia.
“Having the three meerkats interacting with wild animals back in their ancestral homeland is a guaranteed way to delight and engage people.
“We’ve launched an exciting competition that showcases the breadth of comparethemarket.com.au, highlighting that consumers can save across a wide range of their household costs by using our services.
“We are a one-stop-shop for Australians looking to compare and save across insurances, utilities, fuel, hotels, and personal finance products.”
In addition to the dream Safari prize, there are 10 all-expenses-paid Sunshine Coast holidays up for grabs where the lucky winners will enjoy some one-on-one time with the local meerkats.
CREDITS
Client: comparethemarket.com.au
Agency: VCCP
Production: Passion Pictures
CMO: Jennifer Williams
Brand and campaign manager: Hannah Rowe
Creative director: Matt Lloyd
Account director: Simon Mills-Houlihan
Copywriter: Jade Sturman
Senior creative: Chris Willis
