MediaMath The First External Partner To Integrate Google AdX Programmatic Guaranteed

MediaMath The First External Partner To Integrate Google AdX Programmatic Guaranteed
SHARE
THIS



MediaMath, an independent programmatic company for marketers, today announced the integration of Google DoubleClick Ad Exchange (AdX)’s Programmatic Guaranteed product, the first external programmatic technology partner to do so.

The product brings the power of programmatic to the most premium, sought-after supply inventory. Google estimates nearly 60 per cent of programmatic spending will be via Programmatic Guaranteed by 2019.

Tanuj Joshi, VP, global media partnerships, MediaMath, commented, “We are excited to be the first company that Google has opened their Programmatic Guaranteed offering to. The opportunity is live with us in all AdX markets: EMEA, APAC, LATAM and North America. Advertisers achieve better ROI when they execute this new type of deal – it’s a must-have.”

Advertisers are looking for new ways to procure inventory through direct deals both efficiently and at scale without sacrificing quality. MediaMath’s integration with Google’s Programmatic Guaranteed does exactly that by streamlining the workflow for securing and negotiating high-value inventory from more than 500 publishers.

More importantly, though, it is bringing marketers one step closer to leveraging programmatic for all their media buys.

On the partnership, Chip Hall, managing director, Google Media Platforms, said, “We’re excited to bring new ways to use the power of real-time, data-driven decisions combined with access to brand-safe, reserved publisher inventory to the market.

“MediaMath’s integration with the DoubleClick Ad Exchange is a great example of how Programmatic Guaranteed is creating new opportunities for advertisers and publishers to connect.”

Kevin Fernandes, head of programmatic trading, Havas Australia, also commented, “With the programmatic guaranteed solution now being available in MediaMath, it is a true testament of where the whole digital media landscape is heading towards.

“We can now leverage the high-value reserved, brand-safe and premium publisher inventory that our clients want to be seen on while at the same time move towards improving the overall digital campaign performance centered around data-driven decisioning.”

“This initiative is another great example of how various partners have come together and pushed toward greater efficiencies within the larger media ecosystem. With this integration, our clients will enjoy the ease and benefits of centralised billing and payment consolidation, further enhancing their experience working with programmatic technologies,” Lim Wan Tsau, senior director, global media partnerships, MediaMath APAC commented.

Please login with linkedin to comment

AGE Isobar einsights

Latest News

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB
  • Advertising

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB

Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]

The MINT Partners Expand Client Line-Up For 2021
  • Marketing

The MINT Partners Expand Client Line-Up For 2021

The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]

The Women Who Shaped Technology In 2020
  • Technology

The Women Who Shaped Technology In 2020

Here's more confirmation of B&T's commitment to International Women's Day. And just wait for International Hot Dog Day.

by B&T Magazine

B&T Magazine
Samantha Armytage To Leave Sunrise
  • Media

Samantha Armytage To Leave Sunrise

To her credit, NO ONE in Australia has had their weight & their ovaries profiled by media quite like Samantha Armytage.