MediaCom Appoints Group Business Director To Lead Yum! Brands

MediaCom Appoints Group Business Director To Lead Yum! Brands
SHARE
THIS



MediaCom has announced the appointment of Adriana Zaknic as group director in activation and investment for one of MediaCom’s largest clients, YUM! Brands.

With over 10 years of industry experience, Zaknic joins the content and connections agency from GroupM sister agency, Maxus, where she was the Sydney Investment Lead working across clients such as GSK, Aldi and SC Johnson. With Zaknic’s tenure effective immediately, she will report directly to MediaCom’s chief investment officer, Nicole Turley and will be responsible for leading the team.

Having worked within GroupM for the past eight years, MediaCom has appointed Zaknic to lead the activation and investment product across YUM! Brands consisting of KFC and Pizza Hut.

Adriana_Zaknic

Nicole Turley, MediaCom’s chief investment officer said of the appointment, “I am delighted to be working closely with Adriana, she is a great addition to our activation and investment team and brings a wealth of knowledge with her combined experience from both media agency and media sales. Adriana comes with a glowing reputation not only from her previous agency, but also clients and media partners. She will be instrumental in our clients success moving forward and into the content and connections space.”

Mark Pejic, CEO, MediaCom Australia said, “We are delighted to welcome Adriana to MediaCom from our sister agency, Maxus. We have amazing talent within the group and it’s great that GroupM has retained Adriana as she is amongst our brightest and most dedicated talent.”

Zaknic said of her appointment, “I am excited to be joining such a supportive and talented team here at MediaCom. This is an incredible opportunity and I look forward to delivering great results for YUM! Brands and the agency as a whole.”

 

Please login with linkedin to comment

agency Instagram ads

Latest News

Women In Print Starts New Chapter & Finds New Home
  • Media

Women In Print Starts New Chapter & Finds New Home

Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.

ScoMo Rules Out TikTok Ban
  • Technology

ScoMo Rules Out TikTok Ban

ScoMo rules out TikTok ban, as Albo releases his latest unicorn, fairy dance video complete with cascading rainbows.

by B&T Magazine

B&T Magazine
Outdoor Industry Unites For Global #OurSecondChance Campaign
  • Campaigns
  • Media

Outdoor Industry Unites For Global #OurSecondChance Campaign

The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]

batyr & UM Take ‘Run For The Herd’ Virtual
  • Campaigns

batyr & UM Take ‘Run For The Herd’ Virtual

With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life.  With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]

QMS Sport Rebrands As Media Tech
  • Media

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]