MediaCom Appoints Group Business Director To Lead Yum! Brands

MediaCom Appoints Group Business Director To Lead Yum! Brands

MediaCom has announced the appointment of Adriana Zaknic as group director in activation and investment for one of MediaCom’s largest clients, YUM! Brands.

With over 10 years of industry experience, Zaknic joins the content and connections agency from GroupM sister agency, Maxus, where she was the Sydney Investment Lead working across clients such as GSK, Aldi and SC Johnson. With Zaknic’s tenure effective immediately, she will report directly to MediaCom’s chief investment officer, Nicole Turley and will be responsible for leading the team.

Having worked within GroupM for the past eight years, MediaCom has appointed Zaknic to lead the activation and investment product across YUM! Brands consisting of KFC and Pizza Hut.


Nicole Turley, MediaCom’s chief investment officer said of the appointment, “I am delighted to be working closely with Adriana, she is a great addition to our activation and investment team and brings a wealth of knowledge with her combined experience from both media agency and media sales. Adriana comes with a glowing reputation not only from her previous agency, but also clients and media partners. She will be instrumental in our clients success moving forward and into the content and connections space.”

Mark Pejic, CEO, MediaCom Australia said, “We are delighted to welcome Adriana to MediaCom from our sister agency, Maxus. We have amazing talent within the group and it’s great that GroupM has retained Adriana as she is amongst our brightest and most dedicated talent.”

Zaknic said of her appointment, “I am excited to be joining such a supportive and talented team here at MediaCom. This is an incredible opportunity and I look forward to delivering great results for YUM! Brands and the agency as a whole.”


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