Media Telco OVO Announces New Partnership With Audi Sport Customer Racing Australia

Media Telco OVO Announces New Partnership With Audi Sport Customer Racing Australia
SHARE
THIS



OVO Mobile, a disruptive hybrid telco and content business, has just announced their second motorsport partnership with Audi Sport Customer Racing Australia.

Audi Sport Customer Racing Australia, provides full racing services for its driver customers and their five Audi R8 LMS race cars. They are the 2015 Australian GT Champions – and lead the 2016 championship going into the Perth event.

Managed by Melbourne Performance Centre, they are one of only a few facilities outside of Germany chosen by Audi Sport international to run their Customer Sport program externally.

OVO Mobile will be providing all of the mobile telecommunications services for Audi Sport Customer Racing Australia as well as enabling real time data and in car statistics (telemetry) to be carried over the OVO network to the Audi GT Racing Team.

Team principal Troy Russell said, “It’s amazing to have a sponsorship partner that contributes value that directly goes towards to fans of the Audi GT Racing team along with content and services.

“We’ll get the coverage that we need to support the significant travel by the team, as well as essential statistics for our drivers that will support them to enhance their performance and increase their safety in real-time.”

In keeping with OVO tag line #forthefans, OVO will soon release a new version of the OVOPlay app which will add video content from the Audi GT Racing Team, live streaming of in car statistics (telemetry) and audio commentary during the Australian GT Championship. All of this will be available data free for OVO Mobile customers.

“Since announcing our V8 Supercars partnership, OVO has been delighted to have such interest across motoring and sporting bodies globally and are now really excited to partner with Audi Sport Customer Racing Australia and add such a premium brand and category. Ultimately it’s about growing our offering to deliver more value for the fans on their mobiles, data free,” remarked Matt Jones, OVO CEO.

OVO’s Chairman Barry O’Brien commented, “The launch of OVO has been well received across media owners, content creators, numerous sporting bodies and most importantly the customer.

“We are excited and honoured about the partnership with Audi Sport Customer Racing Australia and it demonstrates the interest OVO has created in the market since our launch earlier this year.”

Please login with linkedin to comment

Audi Sport Customer Racing Australia Dan & Maz Drive Show marketing land OVO OVO Mobile

Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine