Media Merchants has won first place at the fourth annual Agency Showdown run by oOh!media at Melbourne’s Lux Bar on Thursday night.
Over 300 advertising industry types joined in the fun as a team from Media Merchants performed a mash-up of songs from artists including Adele, Drake, Stevie Wonder and Lady Gaga, which head judge Pete Whitehead, oOh! national sales director, said was an inventive and brilliant performance lead by Rochelle Bartlett.
“Rochelle’s voice really brought Media Merchants’ performance to the next level. All of the judges were gobsmacked by her talent,” Whitehead said.
The rest of the judging panel included Dave Thornton (stand-up comedian and radio host), Patrick Harvey (Former ‘Neighbours’ star and voice over artist), and Tim Morrison (Former ‘The Voice’ finalist).
Runners up for the night were Mediacom, who performed an acoustic mash-up piece that featured singing and rapping.
Mindshare took out the People’s Choice Award for their performance which included a dance to Chris Lilley’s ‘Bad Habit’ which featured in his popular TV series Summer Heights High.
Whitehead commended other performers from UM and Starcom, and said the night overall was a great success.
“We’re in our fourth year now and this event is becoming one of the highlights of the Melbourne industry’s calendar.” he said. “To get 250 of our closest agency friends to join us on a bitterly cold Melbourne Winters’ night highlights just how much the agency community view oOh!’s Agency Showdown as an absolutely unmissable event each year,”
Please login with linkedin to comment
New research into inspiration has been undertaken by the University of Sydney Business School and Richards Rose to produce ‘The Inspiration Code’ study. There has always been a need for inspiration. To lift our spirits higher – for a period of time or just for a moment. Given the times we live in, you could […]
Lotame today announced 10 leading data partners including DTScout and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web. Lotame is providing the industry with privacy-compliant solutions that allow data partners to capture data on the Panorama ID in cookieless environments (Safari, Firefox, and […]
The Oscars ceremony, streamed by American channel ABC, has officially sold out its commercial time. A number of this year’s advertisers will be new to the event. The commercial interest in the Oscars remains despite decreased yearly viewership, with the 2020 ceremony pulling a historic low of 23.6 million viewers. According to Variety, ABC was seeking US$2 […]
Less than 12 months after launching its short-form vertical video format, Instagram is bringing ads to Reels. In an announcement, Instagram revealed it would be testing ads on Reels in Brazil, Germany, and right here in Australia. The ads will be mobile-first, vertical and full-screen, similar to ads in Stories. As with organic Reels content, […]
Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]