Media Merchants has won first place at the fourth annual Agency Showdown run by oOh!media at Melbourne’s Lux Bar on Thursday night.
Over 300 advertising industry types joined in the fun as a team from Media Merchants performed a mash-up of songs from artists including Adele, Drake, Stevie Wonder and Lady Gaga, which head judge Pete Whitehead, oOh! national sales director, said was an inventive and brilliant performance lead by Rochelle Bartlett.
“Rochelle’s voice really brought Media Merchants’ performance to the next level. All of the judges were gobsmacked by her talent,” Whitehead said.
The rest of the judging panel included Dave Thornton (stand-up comedian and radio host), Patrick Harvey (Former ‘Neighbours’ star and voice over artist), and Tim Morrison (Former ‘The Voice’ finalist).
Runners up for the night were Mediacom, who performed an acoustic mash-up piece that featured singing and rapping.
Mindshare took out the People’s Choice Award for their performance which included a dance to Chris Lilley’s ‘Bad Habit’ which featured in his popular TV series Summer Heights High.
Whitehead commended other performers from UM and Starcom, and said the night overall was a great success.
“We’re in our fourth year now and this event is becoming one of the highlights of the Melbourne industry’s calendar.” he said. “To get 250 of our closest agency friends to join us on a bitterly cold Melbourne Winters’ night highlights just how much the agency community view oOh!’s Agency Showdown as an absolutely unmissable event each year,”
Please login with linkedin to comment
In this guest post, Jen Dobbie (main image), creative director at Hotwire Australia, says ultimately advertising is merely storytelling and offers her expert tips to put more zing in your brand’s tale… The Wicked Bible is a deliciously named, and tempting title for a storied series of mistakes published in 1631. Its pages house the […]
Blooms The Chemist is digitising how it manages owned media, rolling out a dedicated supplier media portal capable of managing in-store and online campaigns across its 110+ pharmacies. The Australian pharmacy sector has seen significant growth, accelerated by the COVID-19 response. At the peak of the country’s pandemic, retail pharmacy sales surpassed $800 million, up […]
data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022. The report reveals that mobile gaming is […]
Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]
Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]
The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]