Media agencies struggle to cut through in media Lions
Australian agencies proved to be bridesmaids in the Cannes Lions’ Media category with just four Bronzes awarded to Aussie work.
The four Bronze gongs went to:
- Clemenger BBDO Melbourne and Starcom Melbourne, ‘You’re not you when you’re hungry’, won for Snicker’s
- Leo Burentt Sydney and Starcom Sydney, ‘Safe Drive’, Samsung
- Ogilvy Melbourne, ‘Water Utilities’, Yarra Valley Water
- DDB Sydney and OMD, ‘I see Fries’, McDonalds.
Meanwhile, AdNews has reported that media agencies are failing to tell their stories as well as creative shops. “For that reason, they will continue to be outgunned in their own awards category as more and more parts of the advertising industry pile in. That’s not going to change any time soon, according to IPG Mediabrands CEO Matt Seiler. Of the 3,000 plus entries to the Media Lions awards this year, more than 90% were entered by non-media agencies. Creative agencies, production houses, PR, content producers, TV networks are all entering the fray, which means media agencies need to stand up to make sure their contribution is recognised. The proportion of work entered by non-media agencies increased this year. It’s a factor of broad media fragmentation and expansion that “everything is media today”, according to Media Lions jury president and global CEO of IPG Mediabrands, Matt Seiler. Kate Thomas, strategy director at Dynamo New Zealand, believes a the proportion of entries coming from non-media agencies should worry media agency bosses.”
Image: Flickr Creative Commons by Zechariah Judy.
Latest News
PETA Lashes OOH Company For Banning Graphic Billboard
There's just no in-between with PETA, it's either naked supermodels or graphic, bloodied animal parts. The latter here.
Revealed: oOH!media’s Discount Deals by As Much as 95% During COVID-19
CV-19's the perfect time to (A) pick youself up some discounted outdoor inventory and (B) a 72-pack of Costco loo rolls.
Calling All Prize Seekers! Find Out How To Get Your Hands On The Newest B&T Award
Sure, they're physically a little ugly to look at, but nothing carries the cachet, prestige & raw spunk of a B&T Award.
Enigma Acquires Creative Agency Disciple
Enigma has acquired creative agency Disciple, with Judas Iscariot announced as executive creative director.
Alison Croggon Appointed Arts Editor At The Saturday Paper
The Saturday Paper now allows you to read about the end of the bourgeois capitalist system & the latest arts news.
Howzat? You Can Now Smell Like Warnie, As Spin Ace Launches Own Fragrance
Australia's favourite philanderer, gigilo & hair plug recipient, Shane Warne, has unveiled his very own eau de toilet.
IAS Announces Google Ads Integration
Just for clarification, IAS is pronounced I-A-S and not eye-arse as some B&T journalists continue to mispronounce.
Sunday TV Wrap: Ninja Clambers Over The Million-Mark
Ninja Warrior wraps up tonight for yet another season with, once again, no appearance of any actual ninjas to report.
Q&A With Rare Co-Founder And Google Creative Director Tara McKenty
B&T has a fireside chat with Tara McKenty and burns off both eyebrows after overdoing with the firelighters & metho.
Telling Truth To Power Is One Of The Bravest Things We Can Do, Says Katie Rigg-Smith
When Mindshare's Katie Rigg-Smith speaks, you can bet B&T listens. Doubly so our editor, who's deaf as a post.
Commercial Radio Australia Unveils New Campaign Ahead Of Ratings Return
Commercial Radio Australia unveils campaign that doesn't feaure Alan singing The Buggles' 'Video Killed The Radio Star'.
Ad Standards And AANA Set To Merge Boards
It's one less Christmas card this year as Ad Standards and the AANA enter into a dalliance of sorts.
Burger King Turns Footage Of Drunk & Unruly Customers Into Hilarious Ad For Its Home Delivery Service
Glorious new campaign confirms nothing says "best night ever" quite like passing out in a Burger King eatery at 11.45pm.
AANA: 68% Of Aussie SMBs & 87% Of Large Businesses Still Have Marketing Dollars To Spend In 2020
This report includes informative graphs, bar and pie charts, too; and even then it remains largely confusing.
Nine Goes Virtual & Brings 2021 Upfronts Forward
Nine announces plans for 2021 virtual upfronts. So, really, you only have yourself to blame if the catering's terrible.
Action-Packed Police Recruitment Ad Pulled For Looking Nothing Like Actual Police Work
Think a career in the police force is all shooting baddies & fraternising with hot colleagues? Take a cold shower here.
Optus Offers Victorians Free Access To Optus Sport
Live in Victoria? Forced back into lockdown? Loathe sport? Well, take absolutely no comfort from this news whatsoever.
Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Is Imitating An Accent Racist? 23% Of Aussies Think So
Study reveals it's no longer acceptable to call a colleague a "flamin' galah" or announce that "a dingo's got my baby".
Audi Unveils Latest Campaign ‘Raised By Racecars’ Via The Monkeys
Who doesn't love new work from The Monkeys? Unless, of course, you're a rival agency who just lost the account, that is.
Gaming Mums? The Key Demographic That Advertisers Are Missing
Study finds mums are turning to gaming. Apparently, not drinking 24 Red Bulls & living off Uber Eats while doing it.
Gen Z Men Say Feminism’s Gone Too Far & Makes It Harder For Men To Succeed
New study reveals Gen Z men now the fourth straight consecutive generation in a row to get the willies from feminism.
Study Finds Both Conservative & Feminist Women React “Positively” To Sexualised Advertising
This study's quite academic, so B&T has had to edit out the bits where we had no idea what the boffins were on about.
JCDecaux Brings Real Red Nose Day Heroes To life To Help Raise Funds For SIDs
We're big red nose supporters here in the B&T office. Admittedly, it's more a gin thing than a child charity one.
Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
triple J Hack’s Avani Dias To Work On Collaborative Four Corners Investigation
triple J's Avani Dias to work on a Four Corners investigation which will no doubt be depressing judging by Four Corners.
ACCC Admits It Doesn’t Penalise Influencers For Breaking Sponsored Content Rule
ACCC set to keep a keener eye on influencers, as Rod Sims reveals pearly whites thanks to Kendall Jenner whitening pen.
“An Inflection Point”: News Corp CEO On What The ACCC’s News Payment Code Means For Journalism
No one hates the tech giants quite like News Corp. So, expect plenty of the usual barbs, swipes, sprays & vitriol here.
Seven Announces Spotlight Investigations Team Covering Breaking News & Deep Dives
Seven unveils new 'Spotlight Investigations' team that B&T hopes will use a proton pack & Neutrino Wand to bust ghosts.
News Corp Earnings Slump 20%, As CV-19 And Local Assets Drag The Business Into The Red
Rupert sends threatening internal staff memo that he'll "release the monkeys", as News' numbers bleed red.
Proof that great work isn’t enough to get you over the line in adland, you also have to wrap it up in a bow and douse it with intriguing narrative to standout in Cannes Lions.