MEC & Adshel Help Paramount Pictures Promote Al Gore’s Global Warming Doco Sequel

MEC & Adshel Help Paramount Pictures Promote Al Gore’s Global Warming Doco Sequel
SHARE
THIS



Paramount Pictures Australia is promoting the upcoming release of Al Gore’s An Inconvenient Sequel: Truth to Power with an out-of-home campaign, managed by MEC Australia, depicting how global warming is significantly impacting the Great Barrier Reef.

Spearheading the campaign is a special build across Adshel’s Immerse site on Flinders Street in Melbourne, which features a double-sided diorama of a reef undergoing coral bleaching, illustrating the gradual destruction of coral as global warming continues unabated.

It includes a styrene rock formation with 3D-printed coloured and bleached coral and an LED ripple projection that creates an underwater effect.

Paramount Picutres' OOH campaign for Al Gore's An Inconvenient Sequel: Truth to Power

The campaign went live on Monday, and is supported by a national Adshel Live and Adshel Rail campaign and a digital media component.

Sarah Hunter, group business director at MEC, said: “We love working with innovative clients at MEC, and Paramount Pictures is definitely one of those.

“Outdoor remains a fantastic channel for high-impact, relevant and dynamic executions, and Adshel Immerse was the perfect way to communicate how the effects of climate change – addressed in the film – are affecting us in our very own backyard.

“We’re very pleased with the result so far.”

David Roddick, sales and marketing director at Adshel, said: “We enjoyed working with MEC and Paramount Pictures to create this striking and thought-provoking execution.

“Our Immerse team are consistently developing world-leading innovation to ensure maximum impact and talkability. This campaign also aligns with Adshel’s community focused approach, looking to reduce our footprint on the environment.”

The film opens in cinemas on Thursday 10 August.

Please login with linkedin to comment

Al Gore An Inconvenient Sequel: Truth to Power Brandcast Central Station Paramount Pictures Paramount Pictures Australia

Latest News

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels
  • Advertising
  • Media

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels

A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]

by B&T Magazine

B&T Magazine
72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]