McDonald’s might not even be an official sponsor of the Qatar World Cup, however that’s not stopped the famed burger chain releasing a new global campaign in support of the goal fest that kicks off in a mere five days.
Set to air in some 75 countries (including Australia), the campaign’s called “Wanna Go To McDonald’s” and is the work of Macca’s’ chief creative agency in the US, Wieden+Kennedy New York.
The spot is set to be re-worked into 10 languages and four dialects and was filmed in four different territories.
It features a number of cameos that may not necessarily make much sense to everyone. They include TikTok personality Khaby Lame, K-pop girl group ITZY, Twitch streamer Edwin Castro and Ted Lasso star Jason Sudekis.
The nod to Australia appears to come around the 30-second mark when we see two surfer types ask, “Wanna go to Macca’s?
McDonald’s will also activate country-specific activations in conjunction with the ad. Although it’s unclear what that might look like in the Australian market.
All up, the ad’s a rather timid, uninspiring flop of a thing that plays on tired tropes and offers nothing new or exciting to the category. This one lands well wide of the net. See if you agree below:
