Macca’s may have flat out rejected Burger King’s attempt to create the ultimate burger for World Peace Day, but that doesn’t mean the fast food chain isn’t showing its support.
The burger joint is one of many brands that have taken part in a Peace Day ad which, according to a press release from Macca’s, was “championed first by McDonald’s” and is an industry wide-collaboration.
The 30 second ad is called Symbols, and was created by agency TBWA for the United Nations World Food Progamme (WFP) to fight world hunger. McDonald’s said it was created using funds “provided by McDonald’s”.
“Today is about people coming together across regions and cultures to take action for a hunger-free and peaceful world,” said WFP executive director Ertharin Cousin. “Food assistance plays a powerful role in times of conflict by saving lives and alleviating suffering. Food brings and keeps families together. Food security gives families hope during desperate times while eliminating the need for families to resort to extreme and harmful measures as the only option for survival.
“Humanity has one future together. This effort provides a great example of people and companies joining forces to make sure we achieve the goal of a zero hunger future.”
The release says many companies are using donated media and social channels to highlight the spot, both on TV and online.
A collaborative effort for Peace Day is something Burger King had wanted to achieve when it reached out to McDonald’s asking to create a McWhopper. And while McDonald’s rejected Burger King’s suggestion, a heap of other brands jumped on the bandwagon to create a burger for Peace Day.
However, while a good thought in theory, Mashable is questionable on the finished product.
Denny’s Diner, one of the brands involved in the final burger, put an image of it on social media.
The Monkeys has been named Effective Agency of the Year at the 2020 Australian Effie Awards, scooping four Golds, two Silvers and one Bronze across three clients, Beam Suntory, NRMA Insurance and Telstra. One Gold was awarded to BMF for ALDI Australia for ‘ALDI Good Different’, which also went on to win the coveted Grand […]
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]