M&C Saatchi Group was last night named Australia’s most innovative communications company via AFR’s annual most innovative companies list. The announcement sees M&C Saatchi Group sitting at number six, making them the most highly ranked communications organisation.
CEO Jaimes Leggett said: “M&C Saatchi Group has gone through rapid change. This is largely driven by the re-articulation of our vision – to be the most influential creative company in Australia by 2020. To deliver on this vision, we’ve built a group of companies with best-in-class capabilities designed to connect with a consumer at every point they encounter a brand. And invariably innovation has been a big part of that.
“We no longer just create communications. The M&C Saatchi Group of the future has a laser precision view of the customer experience. And we’re building our brands around that.”
The company’s “Game of Balls” campaign was awarded the best CSR/social innovation. Hailed as one of the biggest marketing stories in the world, it has reached over sixty million people. M&C Saatchi Group approached one of the largest Adult Entertainment studios in the world and convinced them to include a message in their biggest release of the year. The idea has disrupted the way marketers target audiences with key health messaging.
The company has improved on its ranking of eighteenth in 2015 and has beat fellow agencies including Leo Burnett and Clemenger BBDO Melbourne. One of the company’s biggest clients, Commonweath Bank of Australia, has also been ranked third.
It has been a powerful week for M&C Saatchi Group, with Jaimes Leggett also being announced as a finalist in both CEO of the Year and Media Executive of the Year categories at the CEO Magazine’s Executive of the Year Awards.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]