M&C Saatchi has appointed Sophie Price to the role of group head of strategy. Reporting to chief strategy officer Justin Graham, Price’s remit will span the M&C Saatchi Group where she will support the leadership teams across the advertising, communications and production businesses.
Group CSO, Justin Graham said: “I’ve known Sophie for a long time and have always admired her ability to engineer great work. In recent years, Sophie has relished the opportunity to productise the strategic offering, a critical skill that will help us thrive among the changing competitive dynamics of the industry.
“As we continue to run toward our ambition of ‘becoming Australia’s most influential creative company by 2020’, Sophie is a key hire in helping us think differently about the changing role of strategy. Her diverse background and experience in leading integrated teams makes her a perfect fit for our growing capabilities across the Group, in particular the recent addition of Bohemia.”
Price said: “I am excited to be part of this incredible group, and to lead a team that have the breadth and depth of capabilities to create connected brand experiences for our clients.”
Price is one of Australia’s most experienced and awarded planners and is a proven strategic leader both here and overseas. Prior to joining M&C Saatchi, she held the role of chief strategy officer at UM Australia. Price has also led strategy in creative agencies The Campaign Palace and The Monkeys.
She has received multiple Cannes Lions and Grand Prix awards from the Australian Effies and the Media Federation of Australia (MFA). Price is also regarded as the industries best mentor of emerging strategic leaders and was also selected by The Communications Council, to the chair the prestigious IPA Campaign Planning course in 2016 and 2017. Price was also awarded the B&T Australian Woman in Media award for Strategy in 2016.
Social Soup has announced the appointment of Jess Hope to the newly created role of head of growth and Innovation, effective immediately. Lead image: L-R – Sharyn Smith and Jess Hope With over 15 years of social, creative and content marketing experience, Jess has spent her career immersed in entertainment, music, publishing and advertising. Having […]
The Canberra Raiders just snuck into the top eight last year, appearing in the finals for the first time since 2014. But while the Raider’s relationship with finals footy is rocky at best, their sponsorship is anything but. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in […]
Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]
The Western Bulldogs remained in contention to take the top prize right through the 2023 season despite inconsistent results but ultimately missed out on the finals series for the first time since 2018. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in the lead-up to the […]
Guardian Australia has recruited a new partnerships manager, Charlotte Byrne, following a push for strategic content collaborations with major advertisers. Byrnes will join Guardian Australia as partnerships manager from Schwartz Media team, where she was previously responsible for leading and developing the sales team across direct, agency and media partnerships. Guardian Australia is a free […]
Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]
Carat Perth client partner Michelle Testa (pictured) has been named as the new chair of the Oasis Committee with a remit to deliver continued financial support to The Salvation Army on behalf of the WA Advertising and Communications industry. Testa, who takes on the chair has been a member of the Oasis Committee for several […]
In this guest post, Sarah Tilleke, Adobe ANZ Solutions Consultant (pictured below), says now’s a great time to take control of your marketing processes thanks to the rise of generative AI. Small business owners would agree that while a standout marketing campaign is essential if you want to grow your business, far too often the […]
Canto has announced that it has chosen Sydney to establish its APAC hub, to service its growing client base and to scale up growth in the ANZ market. The growing software business already works with 3,000 customers globally and notable Australian companies – such as Ramsay Pharmacy, Journey Beyond, Charles Darwin University and Cotton On […]