Sports drink brand Maximus has launched the ‘More Drink, More Do’ campaign, focusing on the extra hydration that Australians can get from drinking Maximus.
The campaign launched on 15th February across video and out-of-home. James Deysel, Frucor Suntory Head of Hydration, said, “not only are Aussies spinning plates to keep up with everything; those plates are stacked sky high and there’s always more to do.”
“Aussies aren’t happy to simply rest on their laurels or do a half job – they often need that extra hydration to push through and do more.”
The campaign was developed with the creative team at Clemenger BBDO Sydney.
Brendan Willenberg, Sydney ECD for Clemenger BBDO, said, “leaping off from the great work we did on Maximus Game On, this has been an awesome opportunity to create the new brand platform for Maximus.”
“It’s been great to launch something that will guide their comms, NPD and partnerships for years to come.”
Maximus is also running a cash draw as part of their promotion, called ‘More Drink, More Cash’.
Client: Maximus, Frucor Suntory
Agency: Clemenger BBDO Sydney
Photography: Steve Greenaway
Retouching: Dave Mercer
“If you’re not entirely satisfied with the stories being told about your community, start writing new ones yourself.” So says Kevin Kapeke [pictured], the newest hire for independent, full-service agency Think HQ. It’s that philosophy – putting our diverse communities at the centre of campaigns, to ensure communications are truly inclusive – that has led […]
TikTok and Shopify have partnered in Australia to assist Shopify entrepreneurs in extending their business strategies to TikTok and its users The social video platform aims to empower businesses to grow through creative content and storytelling, consolidating in the launch of the TikTok For Business platform. Brett Armstrong, General Manager Global Business Solutions, TikTok Australia […]
Audience intelligence company Quantcast has announced the line-up for its upcoming event, Virtual NOVA: Advertising in 2021 and Beyond. Taking place on Thursday, 4 March at 12pm (EDT), the online event will see Quantcast and leading brands, agencies and publishers discuss the changes underway in the world of advertising and will explore ideas and solutions […]