Match Media Melbourne opened their doors two months ago with a roster of clients and today announces their first win, the Royal Melbourne Show.
The Royal Melbourne Show conducted by The Royal Agricultural Society of Victoria (RASV) is Victoria’s largest and most iconic annual community event and attracts around 450,000 visitors on average to Melbourne Showgrounds in September each year.
Match Media have experience in developing media plans for agricultural shows as their Sydney office handle the Royal Agricultural Society of NSW. It was result of this relationship that Match was recommended to RASV to also handle the Royal Melbourne Show.
The agency will be responsible for all media and will begin working on the account immediately as the 2016 Royal Melbourne is being held from 17-27 September.
Brad Jenkins, general manager of marketing & business development at RASV said, “Match were recommended to RASV by our counter parts in NSW and there will be great value in having the one media agency handling both major capital city Royal Shows.
“We believe Match have the team and relevant experience to add significant value to our marketing program for the Royal Melbourne Show.”
Garth Moring, client partner, Match Media Melbourne added, “We’re really excited to extend our relationship with the Royal Agricultural Societies to include Victoria. It’s an important step having just opened our Melbourne office and we’re very keen to work with Brad Jenkins and his team.”
James Simmons, COO of Match Media Australia, said, “We are delighted at how positively received Match has been in Melbourne, from both a client and staff perspective and we are keen to expand our footprint there. This is a great start.”
Former US President Donald Trump has attempted to trademark a number of words for his new media platform, ‘Truth Social’. The phrases include ‘truthing’ and ‘retruther’ as well as the site’s tagline ‘follow the truth’. According to UK publisher The Independent, the trademark applications were filed to the U.S. Patent and Trademark Office by Holly Collins, a […]
SCA chief marketing officer Nikki Clarkson has been recognised as one of the top 50 marketers in Australia on the prestigious 2021 CMO50 list for the second consecutive year. Clarkson is also the only media industry executive to be recognised as one of the nation’s best marketers. Now in its seventh year, CMO50 recognises Australia’s […]
Alfred (Alfie) Leitao has been appointed chief technology officer of TotallyAwesome, a leading digital-engagement company helping brands safely interact with kids, teens and their parents on the internet. Leitao will join the business’ senior leadership team and will be based in Sydney. “Our engagement with brands wanting to appropriately connect with kids and teens is […]
Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.