Marketplacer, a global technology platform that enables brands, retailers, suppliers, communities and innovators to easily build and grow successful online marketplaces at scale, today announced that it has partnered with marketplace agency, Mkt Hub, and the Melbourne Cricket Ground (MCG) to launch the MCG Network, an online destination and dedicated site for Victorian businesses which combines an online marketplace with a business network.
The online marketplace aims to create a central place to house special offers for the incredible network of people and companies that are associated with the MCG. The MCG Network Online creates new opportunities whereby businesses can gain exposure, build new relationships and support locals.
Melbourne Cricket Club general manager of commercial operations and partnerships, Jennifer Watt, said, “We’ve been so pleased with the foundation partners of the MCG Network, including oOh! Media, TAC, National Storage, Coca-Cola Europacific Partners and TaylorMade with further major partners coming on board soon.
“The MCG Network presents a unique offering to the business community, uniting opportunities under the umbrella of Australia’s largest and most beloved stadium.”
“The MCG Network is the new online destination for the MCG community,” added Jordan Leask, chief operating officer, Mkt Hub. “It will bring together the very best of the MCG for partners, stakeholders and the wider community. It provides a curated range of products and services. Our aim is to generate greater engagement, a sense of connection, networking and new business opportunities following the disruption of the past two years.”
The online marketplace has been built using Marketplacer’s connected, scalable and frictionless commerce technology with Mkt Hub providing fully managed services and support with implementation and onboarding partners businesses during 2022.
Marketplacer now has over 100 marketplaces globally, all of which are driving exceptional digital customer experiences, including Woolworths, Albertsons, Barbeques Galore, Providoor, SurfStitch and Fishbrain.
Jason Wyatt, founder, Marketplacer, said, “We are thrilled that our marketplace technology has been chosen to propel what will be the most prized business to business entertainment community in Australia and to create value for the vast MCG business community. Just as the MCG provides a physically unrivalled experience within the confines of its stadium, we look forward to providing compelling and engaging experiences in the online marketplace by way of supercharging e-commerce features and functionality fit for consumers and sellers in the years ahead.”
