Marcus Tesoriero To Join BWM Denstu Sydney In ECD Role

Marcus Tesoriero To Join BWM Denstu Sydney In ECD Role
SHARE
THIS



Marcus Tesoriero is set to join BWM Dentsu Sydney as ECD.

Formerly with The Brand Agency, Tesoriero returns to Sydney after a hugely successful two-and-a-half-year stint picking up a raft of international awards including multiple Cannes Lions, a D&AD Yellow Pencil, along with gold effectiveness awards for both the Effies and WARC.

In addition, he is currently ranked equal-top ECD in Australia by Campaign Brief.

Prior to The Brand Agency, Tesoriero fulfilled a string of key creative roles at integrated creative agencies, including McCann, Ogilvy and DDB, along with a mix of more specialised digital and data-driven agencies, such as The White Agency and AFFINITY. In this time, he has helped build brands and drive results for some of the country’s most respected brands, including Mastercard, Telstra, Audi, Tourism Australia, KFC, Coca-Cola, Road Safety Commission, Nestle, Qantas and the Commonwealth Bank.

Tesoriero replaces Asheen Naidu, who is taking up an exciting role in Singapore and leaves in the coming weeks. Naidu departs after overseeing a period of significant diversification and creative success at BWM Dentsu. During his tenure the agency was recognised globally for its work across digital, PR, data and design, including a coveted D&AD Black pencil and Cannes Grand Prix.

Says BWM Dentsu Sydney Managing Director, Brent Kerby: “I can’t thank Ash enough for the contribution he has made to our agency, both creatively and culturally. He has a vice-like grip on the title of ‘Nicest Man in Advertising’ for a good reason and will be missed dearly.”

“I’m also incredibly excited to welcome Marcus to the agency. His track record of awarded, meaningful and effective work makes him a standout. His expansive views on what a modern creative business should deliver aligns perfectly with our belief that brands can be a force far beyond communication – driving internal behaviour, innovation and culture. This shared belief confirmed he is the right creative partner to lead our team, and continue to prove that creativity transforms brands, and brands transform business”

Paul Williams, Partner & Group CEO added “Marcus’s role is to continue to drive BWM Dentsu’s commitment to high level creativity across all our brand, advertising, PR and digital businesses. We’re excited that he will build upon the great creative achievements of Ash.”

Tesoriero said he was excited to be joining forces with Kerby, Executive Strategy Director Aaron Martin, and the Sydney team and to be working with the agency’s clients, which include Qantas, nbn, Bank of Queensland, Kmart and Toyota.

Says Tesoriero: “I’m just pumped to come aboard. The more I chatted with the team, the more I realised how aligned we are – building enduring brands, in whatever creative form that may be. And there’s no better agency out there that’s positioned to bring this to life. BWM Dentsu, an Australian, creative institution, combined with Dentsu the global, tech powerhouse is an exciting proposition. I can’t wait to help build upon the amazing work that Ash and the wider team have already achieved.

Says Naidu: “It’s really hard leaving behind my second family. We’ve got an amazing team at BWM Dentsu and I’m really proud of what we’ve achieved together. But I’m equally excited by my new role and the opportunities that come with it.”

Tesoriero will join BWM Dentsu as ECD in June 2020.

 

Please login with linkedin to comment

BWM Dentsu

Latest News

Theory Crew Snares Four New Clients
  • Marketing

Theory Crew Snares Four New Clients

One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]

SMI Data: June Delivers The Largest Ad Spend Ever In Aussie Adland History
  • Media

SMI Data: June Delivers The Largest Ad Spend Ever In Aussie Adland History

Australia’s advertising market has stepped up its strong COVID recovery by creating history in June after delivering the largest month of ad spend ever recorded in a first half period in SMI history, with the feat also ensuring the market total was above the pre-COVID levels of June 2019. Total bookings soared 44.3 per cent […]

by B&T Magazine

B&T Magazine
SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments
  • Media

SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments

SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]

Spinach Appointed By Property Developer Beulah
  • Marketing
  • Media

Spinach Appointed By Property Developer Beulah

Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]

Google Tells Marketers To “Rethink The Line” In Campaign Via The Hallway
  • Campaigns
  • Marketing

Google Tells Marketers To “Rethink The Line” In Campaign Via The Hallway

Following on the success of last year’s Think with Google “Rethink The Mix” campaign, this week sees the brand inviting marketers to “Rethink the Line” via a campaign created by The Hallway. The campaign is spearheaded by a video that tells the story of “The Line ” via animation and is complemented by a collection of shorter videos and […]

Digitas APAC Appoints Adrian Farouk To CEO
  • Media

Digitas APAC Appoints Adrian Farouk To CEO

Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]

Adland Sexism: Where Are All The Male Voices?
  • Advertising

Adland Sexism: Where Are All The Male Voices?

This comment piece is by Jasmin Bedir, CEO of Innocean and founder of FckTheCupcakes. It’s been a month since Zoe Scaman’s amazing article. When I read it, I kept nodding along and readied myself for an industry discussion in Australia. But nothing happened. Not a peep. And it’s not because we’re so much better in […]

by B&T Magazine

B&T Magazine
Magnite Confirms Australian Leadership Team
  • Media

Magnite Confirms Australian Leadership Team

Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced that James Young will remain as Managing Director of Australia for Magnite following the acquisition of SpotX.

Sports Teams Unite In Latest Campaign Against Sports Bet Advertising
  • Campaigns

Sports Teams Unite In Latest Campaign Against Sports Bet Advertising

Major sporting clubs and local sporting leaders have united in response to community concern about the effect of prolific sports betting advertising on young people in the Victorian Responsible Gambling Foundation’s new Love the Game campaign. The ‘Join the club’ campaign includes elite and community level players and administrators, parents, kids, umpires and coaches from […]

Haylie Marchant Appointed Executive Director Of Red Havas Brisbane
  • Media

Haylie Marchant Appointed Executive Director Of Red Havas Brisbane

Red Havas has announced the appointment of Haylie Marchant to the role of executive director, Red Havas Brisbane. In addition to leading the agency to drive growth in the Brisbane market, Haylie will also join the Red Havas national senior management team. Marchant brings 15 years experience building and running successful agencies in Australia and […]

The Monkeys’ ECD Vince Lagana Departs
  • Advertising

The Monkeys’ ECD Vince Lagana Departs

After three years as executive creative director, Vince Lagana has departed The Monkeys to explore new interests and opportunities. Lagana said: “I’ve really enjoyed these three years as ECD at The Monkeys but now feels like the right time in my career to pursue other new and exciting opportunities. I’m proud to have worked on […]

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]