IKEA Australia has appointed Mango Communications as its public relations agency, following a competitive pitch.
The remit for the agency will include corporate and consumer public relations, in addition to assisting the in-house IKEA team with co-worker communications, public affairs, creative ideation, strategic campaign planning and execution.
Patricia Routledge, communications operations manager at IKEA Australia, said: “Mango Communications impressed IKEA as a full-service PR agency that can support us across the broad spectrum of our communications needs.
“Mango has an impressive portfolio of work and their drive and energy really impressed us at all stages of the pitch process.”
Tabitha Fairbairn, managing director at Mango Communications, added: “This new partnership is an incredible way to close out 2020 at Mango.
“The Mango team has a huge amount of expertise, both corporate and consumer, working with big global brands in the Australian market. Our partnership with IKEA will enable us to deliver brilliant work for the brand and continue to build our ever-growing team.”
The news comes after Mango, which is part of DDB Group, was appointed to represent the Boston-based footwear and apparel brand, New Balance, across Australia and New Zealand.
New Balance marketing manager Joel Hanlon said, at the time: “We were impressed by their focus on creativity throughout the pitch process and their understanding of the evolving PR landscape.
“We can’t wait to see the momentum they bring to our business.”
Featured image source: iStock/cloudytronics
