Masters of the Universe characters He-Man and Skeletor have appeared in yet another advert for UK comparison website Moneysupermarket.com during Britain’s X Factor.
Millions of viewers tuned in to see He-Man and Skeletor recreate one of the most iconic and beloved dance scenes in cinematic history, using choreography from Dirty Dancing to the instantly recognisable hit song (I’ve Had) The Time Of My Life.
The new deal, signed by licensing agent Born Licensing, Masters of the Universe Licensor Mattel and Dirty Dancing licensor Lionsgate, is a follow-up to the ‘Fame’ campaign that launched in March this year.
Born Licensing director David Born said: “The last campaign was so well-received that everyone involved wanted to get back together and take things to the next level.
“We added an extra layer of nostalgia by bringing in Lionsgate and the iconic choreography from their classic Dirty Dancing.”
Darren Bentley, marketing director at Moneysupermarket.com, said: “We’re always looking for entertaining new ways to illustrate that epic feeling you get when you save money on your household bills.
“This time, we’ve harnessed the power of nostalgia to bring together two of the most iconic cartoon characters of the 80s to recreate the dance moves from one of the greatest films of that era. We hope fans enjoy the tribute.”
Jo Gunn, category manager at Mattel, said: “We are very excited to see the launch of this next advert, seeing He-Man and Skeletor team up again in a fun campaign that will have everybody talking.”
