Advertising Campaigns

He-Man & Skeletor Pay Homage To Dirty Dancing In New Ad For Comparison Website

Published on: 5th September 2017 at 9:17 AM

David Born

2 Min Read

Masters of the Universe characters He-Man and Skeletor have appeared in yet another advert for UK comparison website Moneysupermarket.com during Britain’s X Factor.

Millions of viewers tuned in to see He-Man and Skeletor recreate one of the most iconic and beloved dance scenes in cinematic history, using choreography from Dirty Dancing to the instantly recognisable hit song (I’ve Had) The Time Of My Life.

The new deal, signed by licensing agent Born Licensing, Masters of the Universe Licensor Mattel and Dirty Dancing licensor Lionsgate, is a follow-up to the ‘Fame’ campaign that launched in March this year.

Born Licensing director David Born said: “The last campaign was so well-received that everyone involved wanted to get back together and take things to the next level.

“We added an extra layer of nostalgia by bringing in Lionsgate and the iconic choreography from their classic Dirty Dancing.”

Darren Bentley, marketing director at Moneysupermarket.com, said: “We’re always looking for entertaining new ways to illustrate that epic feeling you get when you save money on your household bills.

“This time, we’ve harnessed the power of nostalgia to bring together two of the most iconic cartoon characters of the 80s to recreate the dance moves from one of the greatest films of that era. We hope fans enjoy the tribute.”

Jo Gunn, category manager at Mattel, said: “We are very excited to see the launch of this next advert, seeing He-Man and Skeletor team up again in a fun campaign that will have everybody talking.”

TAGGED: Moneysupermarket.com

By David Born

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David Born is Director of Born Licensing, a brand licensing agency solely focused on licensing for the purpose of advertising and marketing. Born Licensing has been appointed licensing agent for entertainment powerhouse 20th Century Fox, Nickelodeon, Sony Pictures, Fremantle Media, Hasbro, Cartoon Network and BBC Worldwide. He also has a relationship with a range of other rights holders such as Disney, CBS, Paramount Pictures, Universal Studios, Aardman, Lionsgate, MGM and many more. Born Licensing is currently working with a range of creative agencies and their clients across Europe, Australia and New Zealand. David started his licensing career as FMCG & Promotions assistant at a leading Australian brand licensing agent Haven Licensing. During that time he worked with major licensors such as Marvel, Twentieth Century Fox, Sesame Workshop, Sanrio, Lucas Film and Nickelodeon. He worked with a strong portfolio of clients such as Parmalat, Boost Juice, Colgate, Johnson & Johnson and National Foods. David spent the following 4 years at Warner Bros. Consumer Products, starting as Licensing Associate and progressing to Manager of FMCG & Promotions. He drove revenue for the category with key FMCG & Promotional clients such as McDonalds, Hungry Jacks, and Parmalat. Additionally, David developed a strong understanding of clip licensing, working with clients including Bulla, ANZ and Westpac NZ along with their creative agencies. After moving to London, David had the opportunity to expand his knowledge and experience within the category further as Head of Category for FMCG & Promotions at Turner Broadcasting. He managed the food, beverage, health & beauty, promotions and clip licensing business across EMEA (UK, Europe, Middle East & Africa). Some of the exciting brands within the Turner portfolio include Ben 10, Adventure Time, The Amazing World of Gumball and LazyTown.