Masters of the Universe characters He-Man and Skeletor have appeared in yet another advert for UK comparison website Moneysupermarket.com during Britain’s X Factor.
Millions of viewers tuned in to see He-Man and Skeletor recreate one of the most iconic and beloved dance scenes in cinematic history, using choreography from Dirty Dancing to the instantly recognisable hit song (I’ve Had) The Time Of My Life.
The new deal, signed by licensing agent Born Licensing, Masters of the Universe Licensor Mattel and Dirty Dancing licensor Lionsgate, is a follow-up to the ‘Fame’ campaign that launched in March this year.
Born Licensing director David Born said: “The last campaign was so well-received that everyone involved wanted to get back together and take things to the next level.
“We added an extra layer of nostalgia by bringing in Lionsgate and the iconic choreography from their classic Dirty Dancing.”
Darren Bentley, marketing director at Moneysupermarket.com, said: “We’re always looking for entertaining new ways to illustrate that epic feeling you get when you save money on your household bills.
“This time, we’ve harnessed the power of nostalgia to bring together two of the most iconic cartoon characters of the 80s to recreate the dance moves from one of the greatest films of that era. We hope fans enjoy the tribute.”
Jo Gunn, category manager at Mattel, said: “We are very excited to see the launch of this next advert, seeing He-Man and Skeletor team up again in a fun campaign that will have everybody talking.”
Iconic coffee brand Moccona has launched its new brand platform, “me-time”, which puts a contemporary lens on “everyday indulgence”, the brand’s long held positioning. The new platform was developed in conjunction with Edge after extensive research into the attitude and state of mind of today’s coffee drinks. This showed that the shift to living ‘always […]
Nickelodeon International and Network 10 have announced their first-ever partnership, greenlighting live-action TV show Taylor’s Island (working title). The show will be produced by Fremantle with significant production investment from Screen Australia, and premiere across Nickelodeon channels globally in early 2022. Nordic Entertainment Group is also a partner to the agreement, and will premiere Taylor’s Island […]
You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication. What does this have to do with a scoreboard? […]
A new survey released today from global creative platform Genero shares first-hand findings from creative talent around the world about the impact COVID-19 has had on their work life, and what the future holds for the creative production industry. The report, The Impact of COVID-19 on the Global Creative Industry, finds that COVID-19 has accelerated […]
Foxtel Media has announced four new offerings to provide advertisers expertise in more targeted, dynamic media delivery as part of a realignment towards digital. The new offerings are Foxtel Xplore Audience targeting on Kayo, addressable audience targeting on Foxtel Go, the ability to target in-venue viewers on Fox Venues, and a new Dynamic Trading Platform. […]
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]
Global marketing agency LEWIS today revealed findings from its new global research on gender inequality, conducted in support of the global HeForShe movement. You can read the report in full here. The report shows the impact and perceptions of gender inequities during the pandemic across 13 countries. The findings reveal an alarming trend: 98 per […]
Social relations agency, Haystac, part of the BWM Dentsu Group, has been appointed PR agency for Dairy Australia following a competitive pitch. As the national services body for the dairy industry, Dairy Australia supports the profitability and sustainability of dairy farming and its role in producing quality, nutritious food, while committing to the care of […]
While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]