Men’s lifestyle publisher Many of Many has announced a new addition to its editorial department, appointing Nick Hall as Digital Editor.
Hall joins the Man of Many team after two years with independent publishing house Octomedia, where he worked as the lead reporter and feature writer for Inside Franchise Business.
Man of Many co-founders and directors, Scott Purcell and Frank Arthur said adding an experienced content producer would allow the publication to explore a host of new initiatives moving forward.
“We’re incredibly excited to bring Nick on board to further expand our daily men’s lifestyle content,” Purcell said.
“Nicks strong digital content skills and his passion for delivering value to both our readers and clients make him a natural fit for us. This, coupled with his drive to expand the Man of Many network beyond digital publishing into social video series, events, podcasts, e-commerce and product collaborations with brands that we love, makes him the perfect candidate to continue our growth in what is shaping as an exciting 2020.”
The new appointment comes at a pivotal time for Man of Many. In 2019, the Sydney-based publisher grew its Australian unique audience by 155 per cent, with the brand reporting a further 32 per cent growth in February 2020.
According to the latest figures from Nielsen DCR, Man of Many is now Australia’s largest independent men’s lifestyle site among males between the ages of 25-44 with an average household income of over $140,000.
Hall said he was eager to capitalise on the publication’s ongoing success.
“It’s an incredibly exciting time to join the Man of Many team. The growth that we’ve seen over the last 12 months has been nothing short of amazing, and that’s a credit to Scott, Frank and the entire network of dedicated writers that we have,” he said.
“In the future, we’ll continue to produce aspirational content that is accessible, rather than elitist. It’s what Man of Many is known for and I’m thrilled to be able to lead the next stage of our content journey.”
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