One of Australia’s largest independent men’s lifestyle publications, Man of Many, has unveiled a new-look website and branding.

The new website and logos were designed by Sydney-based creative agency Canvas Group, who have been involved in a number of digital media website designs, including Concrete Playground and SBS.

This is the first major revamp for Man of Many since its initial launch, back in 2012.

With a view to creating the best possible user experience for its readers, the website was designed with a “mobile first” approach, with the aim of giving the site a premium look and feel to reflect the nature of its major brand partners and featured content.

As part of the redesign, the site now offers readers much faster load times for articles, elegant and simplified navigation and also a dedicated mobile menu which is optimised for social sharing and interaction.

The new platform also enables Man of Many to work more creatively with advertisers, with custom premium magazine-style layouts for sponsored articles, interactive galleries, and revamped digital banner features throughout, providing its brand partners with greater impact and viewability across the site.

Man of Many’s YouTube Channel (with over 24,500 subscribers) and original videos have been better integrated into the homepage with a dedicated widget, reflecting the publication’s move into premium content and campaign production.

Launched by co-founders Frank Arthur and Scott Purcell, Man of Many engages with an audience of affluent, savvy and style-conscious gear enthusiasts in search of the best brands and products to fit their lifestyle.

As of August 2018, Man of Many generated over 850,000 monthly page views and 480,000 unique visitors (source: Google Analytics), with a combined social following of over 180,000.  

“What started as a passion project between two mates has now evolved to a sophisticated platform that we’re proud to say caters to a broad audience,” said Arthur.

“This redesign is more than just a new skin for the site, it’s a complete overhaul in terms of functionality, and we’re thrilled to be able to provide our readers a best in class user experience.”

Purcell added: “Working with Canvas Group on this project allowed us to step back and keep focused on the big picture.

“Our old design could no longer support our platform as our audience has grown, and this is the logical next step, not just in terms of making the site better for the reader, but also our ability to provide our brand partners with targeted premium content solutions.”