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B&T > Media > Make The Staff At Adrenaline Media Dance For Charity
Media

Make The Staff At Adrenaline Media Dance For Charity

Bernie Johnson
Published on: 11th December 2014 at 7:30 AM
Bernie Johnson
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For the next seven days, staff at Adrenalin Media will be busting moves to raise money for UNICEF Australia.

The agency has created a website where visitors can make staff dance and watch it on a live stream.

For every song staff dance to, the agency will donate $50 to UNICEF.

Between the hours of 3-4pm each day, visitors can pick a song from a playlist and hit the “Make us Dance” button. An air-horn will then sound in the agency office, which means staff have a 10-second mad scramble to reach the dance floor.

From there, the music blares throughout the office and it’s a matter of sitting back to watch the talented staff pop an assortment of Caterpillars, Running Mans, Sprinklers, Twerks, Backspins, Snakes and Bus Drivers.

Agency director, Bernie Johnson said: “I’m turning 40 next year, so my doof-doof days are a few years behind me. Most of our staff are much younger and still love cutting shapes, so we thought ‘why not?’ Dancing is already a way of life in the agency, it’s an expression of who we are. If we can raise a bit of cash for UNICEF whilst pulling off some hectic moves this Christmas, then it’s a win-win.”

The initiative also coincides with Adrenalin Media’s 10th Anniversary Year.

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By Bernie Johnson
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In 2004, armed with a passion for big brands and online marketing, Bernie Johnson recognised the potential for Australian digital marketing to be at the forefront of the world in terms of innovation, technology and customer engagement. He established digital media agency Adrenalin Media in the same year and is currently a Director at the company. Before this, Bernie held investment banking positions at Credit Suisse and Deutsche Bank in the UK where he managed a number of IT projects across London and New York. In 2014, under Bernie’s leadership, Adrenalin Media was a duel winner in the Australian Digital Industry’s most prestigious awards, the AIMIA Awards, including the coveted “Best of Websites & Online” category. In 2013 Adrenalin was announced as Webby Awards Official Honouree and in 2009, the company was nominated as a finalist in the B&T Awards for “Digital Services Company of the Year”. Bernie holds a Bachelor of Business (Marketing) from the University of Technology Sydney and in 2011 completed a MBA through the Australian School of Business (UNSW).

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