Magazine Publishers Of Australia Relaunch As ‘Magazine Networks’.

Magazine Publishers Of Australia Relaunch As ‘Magazine Networks’.
SHARE
THIS



The all authoritative Magazine Publishers of Australia (MPA) has today announced a total relaunch under the new name of ‘Magazine Networks’.

The magazine publisher’s industry body, whose members include Bauer Media, NewsLifeMedia and Pacific Magazines, is kicking off a new trade campaign to spruik its changes, complete with the refreshed tagline of ‘passion, response’ and a newly designed website.

The rebrand was inspired by a recent study commissioned by research agency Fiftyfive5, which delved into reader perceptions of print and online magazines, surveying their levels of engagement, influence and response to purchase across key market categories.

MagazineNetworks_Logo_VERT

Magazine Networks fresh logo

Suggesting that there is a unique place for magazines of both print and digital form, Magazine Networks chairman and Pacific Magazines CEO Peter Zavecz said, “The rebrand signifies how magazines are truly multi-platform brands, with a network of engaged audiences across platforms.

“Trust in our professional curation of content accompanied by high levels of engagement continues to differentiate the magazine medium. We have a clear role to play in the media mix and it’s high time this was recognised.”

The trade campaign, which was created by Creative Agency JOY, will start on June 20 with a heavy focus on digital and will continue until March 2017.

JOY principal Simon Rush added, “The positioning of Passion Response is intended to express the unique role Magazine Networks play in creating a variety of responses, from interest generation to brand building and sales activation.

“Only professional magazine content generates passionate audiences, at scale, across channel formats with trust and relevance.”

A sneak peek at some of the cool creative work

A sneak peek at some of the cool creative work

Magazine Networks executive director Mary Ann Azer also commented on the rebrand, adding, “Magazines have a clear role to play in igniting brand response, directing brand response and activating it.

“For example, 72 per cent of readers are influenced by the content of magazines, 65 per cent are influenced by products featured in magazines. This applies online and offline.”

And for more magazine insights, read B&T’s authoritative look at the state of the Australian magazine industry in the next issue out this week….

Please login with linkedin to comment

Anniversary broadcast Cirrus Media magazine networks magazine publishers of australia Marmalade mary ann azer simon rush STW Group The Edge

Latest News

BRISBANE, AUSTRALIA - MAY 12: James Tedesco of the Roosters scores a try during the round nine NRL match between the Sydney Roosters and the Canberra Raiders at Suncorp Stadium on May 12, 2019 in Brisbane, Australia. (Photo by Bradley Kanaris/Getty Images)
  • Media

Nielsen: Live Sport Is Delivering More Value For Sponsors

Despite the abridged seasons and lack of crowds, live sport has never been so valuable, according to new data from Nielsen. Nielsen’s year-to-date analysis shows positive year-on-year value gains for both the AFL and NRL, despite the COVID-19 outbreak. At the end of round 3 of the AFL Premiership season, total game inventory value had […]

by B&T Magazine

B&T Magazine
Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.

AUSTIN, TEXAS - JUNE 18: (EDITORIAL USE ONLY) (Editors note: This image was computer generated in-game) Alice Powell of Great Britain celebrates her podium position during the W Series Esport League Round 2 at Circuit of The Americas on June 18, 2020 in Austin, United States. (Photo by Clive Rose/Getty Images)
  • Media

Getty Images Inks Deal With W Series Esports League

Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]

Closeup of a man hand holding cellphone with internet browser on screen. Man with spectacles relaxing sitting on couch while looking at mobile phone. Closeup of mature latin man using smartphone to checking email at home.
  • Technology

What’s Next For Advertising On iPhones?

Wondering what's next for advertising on iPhones? You could give Tim Cook a call or, failing him answering, read this.

by B&T Magazine

B&T Magazine