More proof McDonald’s can’t seem to take a trick with news its new staff uniforms are being likened to those worn by the villains on Star Wars’ the Death Star.
Macca’s in the US unveiled the new outfits earlier this month, a look it hoped would attract younger workers with their “fashion and function” aesthetic.
However, people have taken to social media to suggest the new staff uniforms are more akin to the bad dudes on the Death Star, the outfits in science fiction spoof movie Spaceballs and even clothing seen in The Hunger Games.
The uniforms were designed by Waraire Boswell and Bindu Rivas and the burger giant intends that all employees at its 14,000 US restaurants will soon be wearing them.
“This major move is another step in the company’s commitment to become America’s best first job and improve the restaurant experience,” the company said in a media statement.
It added, that it had surveyed staff and 70 per cent agreed the uniforms “provide a modern image that they would be proud to wear.”
However, social media users have been less kind, as you’ll read below:
An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]
Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.
To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]