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Reading: Macca’s New Uniforms Have Eerie Hint Of Death Star Villains
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B&T > Marketing > Macca’s New Uniforms Have Eerie Hint Of Death Star Villains
Marketing

Macca’s New Uniforms Have Eerie Hint Of Death Star Villains

Staff Writers
Published on: 27th April 2017 at 10:01 AM
Staff Writers
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More proof McDonald’s can’t seem to take a trick with news its new staff uniforms are being likened to those worn by the villains on Star Wars’ the Death Star.

Macca’s in the US unveiled the new outfits earlier this month, a look it hoped would attract younger workers with their “fashion and function” aesthetic.

mcdonalds-t

However, people have taken to social media to suggest the new staff uniforms are more akin to the bad dudes on the Death Star, the outfits in science fiction spoof movie Spaceballs and even clothing seen in The Hunger Games.

The uniforms were designed by Waraire Boswell and Bindu Rivas and the burger giant intends that all employees at its 14,000 US restaurants will soon be wearing them.

“This major move is another step in the company’s commitment to become America’s best first job and improve the restaurant experience,” the company said in a media statement.

It added, that it had surveyed staff and 70 per cent agreed the uniforms “provide a modern image that they would be proud to wear.”

However, social media users have been less kind, as you’ll read below:

 

Screen Shot 2017-04-27 at 9.52.00 am

Screen Shot 2017-04-27 at 9.56.16 am

Screen Shot 2017-04-27 at 9.52.38 am

Screen Shot 2017-04-27 at 9.53.38 am

 

 

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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