Macca’s-Burger King War Escalates In Latest Tit For Tat Campaign

Macca’s-Burger King War Escalates In Latest Tit For Tat Campaign

Without a doubt some of the best campaigns of the past 12 months have been Burger King’s gentle ribbing of its arch-nemesis McDonald’s.

In fact, a recent campaign in the US that gave away one-cent Whoppers but only if the app was downloaded at a McDonald’s was the judges’ pick at this year’s Cannes, taking home a Grand Prix in the Direct Lions, plus six gold Lions.

And things appear to have escalated judging by a new outdoor campaign that’s popped-up in Brussels.

Screen Shot 2019-07-25 at 10.42.38 am

When Burger King was about to open a new restaurant in the city’s centre, it soon found its rival had installed a poster campaign right next door that read: “Served by a King or served as a King?” alongside Macca’s famed golden arches.

However, Burger King was having none of its rival’s cheeky jibes, soon installing its very own poster next door that read: “Why try to roast when you can’t even flame grill?” An obvious nod to Burger King’s famed flame grilled Whopper patties.

Thankfully, both campaigns are in English, however, it remains unclear who’s actually trumped who. B&T’s calling it one a piece.

 

 




Please login with linkedin to comment

Ad campaigns Burger King McDonald's

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]