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Reading: Macca’s-Burger King War Escalates In Latest Tit For Tat Campaign
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B&T > Campaigns > Macca’s-Burger King War Escalates In Latest Tit For Tat Campaign
Campaigns

Macca’s-Burger King War Escalates In Latest Tit For Tat Campaign

Staff Writers
Published on: 25th July 2019 at 11:02 AM
Staff Writers
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Without a doubt some of the best campaigns of the past 12 months have been Burger King’s gentle ribbing of its arch-nemesis McDonald’s.

In fact, a recent campaign in the US that gave away one-cent Whoppers but only if the app was downloaded at a McDonald’s was the judges’ pick at this year’s Cannes, taking home a Grand Prix in the Direct Lions, plus six gold Lions.

And things appear to have escalated judging by a new outdoor campaign that’s popped-up in Brussels.

Screen Shot 2019-07-25 at 10.42.38 am

When Burger King was about to open a new restaurant in the city’s centre, it soon found its rival had installed a poster campaign right next door that read: “Served by a King or served as a King?” alongside Macca’s famed golden arches.

However, Burger King was having none of its rival’s cheeky jibes, soon installing its very own poster next door that read: “Why try to roast when you can’t even flame grill?” An obvious nod to Burger King’s famed flame grilled Whopper patties.

Thankfully, both campaigns are in English, however, it remains unclear who’s actually trumped who. B&T’s calling it one a piece.

 

 

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TAGGED: Ad campaigns, Burger King, McDonald's
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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