Macau Tourism And 2UE Partner For Campaign

Macau Tourism And 2UE Partner For Campaign

The Macau Government Tourist Office and Sydney’s News Talk 2UE have partnered to create a custom campaign to promote the sights and sounds of Macau as a tourist destination.

2UE Weekend Afternoons presenter Tim Webster and his team visited Macau in South-East Asia for four action-packed days, including a live two-day broadcast from a suite at the spectacular Conrad Macao at Cotai Central.

During the visit, Webster visited the Macau Eiffel Tower, did the Skywalk at AJ Hackett Macau Tower and Macau by night.

The first phase of the Macau campaign on 2UE aimed to created interest in Macau as a destination, with two lucky listeners winning a magnificent prize of a five-day trip to Macau. ​

Macau is a cultural fusion of Chinese and Western cultures. From culinary delights, to world heritage listed monuments and public squares, to first class hotels, shopping, entertainment, shows and attractions for every appetite.

During the weekend of the broadcast on October 16 and 17, a number of videos were produced to showcase the true cultural destination of Macau. ​The videos and photo gallery can be viewed at http://www.2ue.com.au/visitmacau.

“2UE was able to deliver our client and listeners engaging video and radio content by utilising Tim Webster’s skill not only as a leading radio broadcaster but a top level television presenter, demonstrated by a stunning series of videos which matched the on air programming heard across the weekend,” 2UE program manager Clinton Maynard said.

“The Macau Government Tourist Office’s objective was to showcase to our listeners that there is much more to Macau than its stellar casinos – after 500 years of Portuguese reign it is a real fusion of Chinese and Western cultures. Culinary delights, world heritage listed monuments, first class hotels, shopping, entertainment and attractions for every appetite young and old.

“The campaign has been a great success and Tim’s program received great feedback from our listeners.”

 




Please login with linkedin to comment

Creata Publish Awards

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]