Macau Tourism And 2UE Partner For Campaign

Macau Tourism And 2UE Partner For Campaign
SHARE
THIS



The Macau Government Tourist Office and Sydney’s News Talk 2UE have partnered to create a custom campaign to promote the sights and sounds of Macau as a tourist destination.

2UE Weekend Afternoons presenter Tim Webster and his team visited Macau in South-East Asia for four action-packed days, including a live two-day broadcast from a suite at the spectacular Conrad Macao at Cotai Central.

During the visit, Webster visited the Macau Eiffel Tower, did the Skywalk at AJ Hackett Macau Tower and Macau by night.

The first phase of the Macau campaign on 2UE aimed to created interest in Macau as a destination, with two lucky listeners winning a magnificent prize of a five-day trip to Macau. ​

Macau is a cultural fusion of Chinese and Western cultures. From culinary delights, to world heritage listed monuments and public squares, to first class hotels, shopping, entertainment, shows and attractions for every appetite.

During the weekend of the broadcast on October 16 and 17, a number of videos were produced to showcase the true cultural destination of Macau. ​The videos and photo gallery can be viewed at http://www.2ue.com.au/visitmacau.

“2UE was able to deliver our client and listeners engaging video and radio content by utilising Tim Webster’s skill not only as a leading radio broadcaster but a top level television presenter, demonstrated by a stunning series of videos which matched the on air programming heard across the weekend,” 2UE program manager Clinton Maynard said.

“The Macau Government Tourist Office’s objective was to showcase to our listeners that there is much more to Macau than its stellar casinos – after 500 years of Portuguese reign it is a real fusion of Chinese and Western cultures. Culinary delights, world heritage listed monuments, first class hotels, shopping, entertainment and attractions for every appetite young and old.

“The campaign has been a great success and Tim’s program received great feedback from our listeners.”

 

Please login with linkedin to comment

Creata Publish Awards

Latest News

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB
  • Advertising

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB

Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]

The MINT Partners Expand Client Line-Up For 2021
  • Marketing

The MINT Partners Expand Client Line-Up For 2021

The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]

The Women Who Shaped Technology In 2020
  • Technology

The Women Who Shaped Technology In 2020

Here's more confirmation of B&T's commitment to International Women's Day. And just wait for International Hot Dog Day.

by B&T Magazine

B&T Magazine
Samantha Armytage To Leave Sunrise
  • Media

Samantha Armytage To Leave Sunrise

To her credit, NO ONE in Australia has had their weight & their ovaries profiled by media quite like Samantha Armytage.