Are Media has lured the head of Yahoo Lifestyle Lyndsey Rodrigues as the new editor of WHO.
Rodrigues brings extensive experience across both digital publishing and video having worked on leading entertainment titles both in Australia and the US. She is also the former entertainment editor of Val Morgan Digital, where she oversaw entertainment content for The Latch and POPSUGAR Australia, and has also written for People TV and The Hollywood Reporter.
The appointment is effective November 3 and will see Rodrigues working closely with Susan Armstrong, Are Media’s general manager of Entertainment, on driving WHO’s commercial success as an omnichannel brand.
“Lyndsey Rodrigues brings a wealth of experience in editorial leadership, audience growth and commercial collaboration. She also has a strong track record in entertainment reporting, writing and producing, having worked with leading outlets including The Hollywood Reporter, POPSUGAR, and most recently as Head of Lifestyle at Yahoo, commented Armstrong on the appointment.
“Her incredibly strong background in digital and video, combined with her strategic vision and hands-on editorial expertise, will be a valuable addition to lead the WHO team.”
“I’m thrilled to be joining the team at such an exciting time. WHO is a brand that lives to entertain and inform Australians, across multiple platforms, with the very best celebrity and pop culture news, fashion, beauty and wellness. I’m looking forward to being part of its omnichannel evolution,” said Rodrigues following her appointment.
