Luna Park Appoints Waterfront As Strategic Commercial Partnership Agency
Sydney’s iconic entertainment theme park, Luna Park, has today announced the appointment of Sydney based Waterfront, as its commercial partnerships agency.
Waterfront will be responsible for securing and managing Luna Park’s commercial partner relationships, including a new major partnership for all its annual events including New Years Eve, and re- naming the Big Top concert venue.
With more than a million people through the park each year, hundreds of events, and a powerful digital presence there are many opportunities for major brands to target and engage with Luna Park’s broad audience of families, and youth (14-24) and tap into the “Face of Sydney”.
Luna Park celebrated its 80th birthday last year, and despite many years of laughter and history, Luna Park has recently invested heavily in new technology with a fibre optic backbone throughout the park, the latest WiFi technology, digital signage, and presented their capability to stream and broadcast, ready for the Video and Digital explosion in live events.
Luna Park Director, Warwick Doughty said “Luna Park is in a strong growth phase, with audiences, events and functions dramatically increasing, as we invest in new technology and a brilliant customer experience. Now is the time to open up the opportunity for major brand partnerships. Waterfront has a proven track record of commercial success with some of the biggest brands and properties in the entertainment world. We are delighted to be working with them.”
“One first-time opportunity to be offered is naming rights of the popular event and concert venue The Big Top”, said Sean Pickwell Waterfront Director. “This 2,500 capacity multi-use venue is home to some 75+ events each year from pop, rock and rap to ballet, gaming, sports, family entertainment, and dance. The Big Top’s iconic location, marketing spend, and wide audience mix, provides a rare opportunity for a major brand to take a leadership brand position in the Sydney market.”
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