Lululemon Learns The Hard Way Not To Mock Beyoncé On Twitter

Lululemon Learns The Hard Way Not To Mock Beyoncé On Twitter

Beyoncé has unveiled a teaser of her new athletic clothing line, Ivy Park, a 200-piece activewear collection that will hit online store The Iconic, Glue, and Myer in April.  A stray tweet by sportswear brand Lululemon has caused outrage from Queen Bey’s notoriously loyal fans, called the BeyHive, after the company accused her of copying its designs.

The tweet has since been deleted, but the damage has been done.


Check out the teaser trailer for Ivy Park:

Lululemon didn’t learn from the Red Lobster debacle that Beyoncé fans are seriously devoted to their Queen Bey. When Beyoncé dropped her latest tune Formation , which included a racy lyric referencing seafood restaurant chain Red Lobster, the chain responded terribly to the shout-out and Yoncé fans bit back.

Twitter response:

Lululemon has started to responded, but the damage is done:

The lesson here is don’t piss off the BeyHive.

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