Beyoncé has unveiled a teaser of her new athletic clothing line, Ivy Park, a 200-piece activewear collection that will hit online store The Iconic, Glue, and Myer in April. A stray tweet by sportswear brand Lululemon has caused outrage from Queen Bey’s notoriously loyal fans, called the BeyHive, after the company accused her of copying its designs.
The tweet has since been deleted, but the damage has been done.
Check out the teaser trailer for Ivy Park:
Lululemon didn’t learn from the Red Lobster debacle that Beyoncé fans are seriously devoted to their Queen Bey. When Beyoncé dropped her latest tune Formation , which included a racy lyric referencing seafood restaurant chain Red Lobster, the chain responded terribly to the shout-out and Yoncé fans bit back.
Twitter response:
No more @lululemon for my daughter.. ???
— Spunky Brewster (@KaiKaiSnapz) March 31, 2016
Whoever runs the @lululemon Twitter is packing up right now. ????????????
— lauren ashley smith (@msLAS) March 31, 2016
the beyhive is coming for you @lululemon pic.twitter.com/EBtHBcYzVs
— Cam Wolf (@camjwolf) March 31, 2016
@lululemon no you didn’t. #BeyHive pic.twitter.com/ETeJcD30sa
— Bethany Khan (@BethanyKhan) March 31, 2016
@lululemon OH NO NO NO NO NO NO SIS THE HIVE IS COMING RUN
— alexander smith (@alexqsmith) March 31, 2016
Lululemon has started to responded, but the damage is done:
@BrianMcLight We know that this was out of line and were not meaning any harm. We’re major fans of hers.
— lululemon athletica (@lululemon) March 31, 2016
@OHTheMaryD We’re fully owning this and have retracted the original post.
— lululemon athletica (@lululemon) March 31, 2016
@thatredheadfish We hear you loud and clear and have retracted our original post. We never meant any harm.
— lululemon athletica (@lululemon) March 31, 2016
@CorporateBarbie We hear you and can fully say we didn’t mean any harm. We’re major fans of hers.
— lululemon athletica (@lululemon) March 31, 2016
@AbzSalmeron We hear you, thanks for calling us out.
— lululemon athletica (@lululemon) March 31, 2016
@ImaniSoAlexis Not our intent- thanks for calling this out.
— lululemon athletica (@lululemon) March 31, 2016
@RadiantTiffani Hey now, you won’t find us six feet under. We love a little competition, especially with the Queen B.
— lululemon athletica (@lululemon) March 31, 2016
@OhhhHaiOlivia We’re not throwing punches. Everyone needs a little healthy competition.
— lululemon athletica (@lululemon) March 31, 2016
The lesson here is don’t piss off the BeyHive.
