The newly created role within IAB Australia will see Eades steer the development, design, and delivery of practice-based education to further close the skills gap in the advertising industry.
Eades arrives at the role over two decades of extensive blended experiences across marketing, communications, and academic environments. She has developed practice-based learning programs for Victorian government departments and private enterprises, and has been active for over a decade as an academic at several Melbourne based universities.
Her immediate priorities will include building relationships with tertiary education institutions, shaping bespoke corporate training offerings, working with IAB Talent and Careers Working Group and supporting members with onboarding and training talent.
The Talent and Careers Working Group was brought about last year to expand on the work already undertaken by IAB in developing industry talent, including a mentorship program, education, community events and promotion of job openings.
The Group is focused on developing people related initiatives including working with tertiary institutes to encourage a broader range of people into the growing digital advertising sector, developing a range of new industry training programs and introducing support programs for rising talent in the industry who are experiencing rapid promotion.
Liz Eades, IAB Director of Learning and Development commented: “I have admired the work and resources of IAB Australia for many years and am thrilled to be working with the team to support the digital advertising industry. This role will enable IAB develop deeper relations with tertiary institutes as well as roll out a range of programs to grow capabilities across the market.”
