LiveRamp has today welcomed Deb O’Sullivan as vice president, enterprise sales for its operations in Australia and New Zealand.
With more than 20 years of experience across the UK, EMEA and ANZ, O’Sullivan joins LiveRamp from Microsoft where she most recently served as Microsoft Advertising Australia and New Zealand’s enterprise sales director.
In her new role, she will oversee commercial performance in the region. Additionally, O’Sullivan will spearhead strategic customer success initiatives, and convert key growth products, including LiveRamp’s Authenticated Traffic Solution, which contribute to LiveRamp’s overall market strength.
Previously, O’Sullivan spent 10 years at Google, managing and developing digital solutions for Google’s premium partners, leading early stage development and commercialisation of new products, and growing advertising revenue across its product suite.
Melanie Hoptman, COO APAC LiveRamp, explained the significance of the appointment, as LiveRamp continues to help its customers evolve alongside changing consumer digital behaviour.
“Our global enterprise customers trust and depend on LiveRamp to provide critical SaaS and neutral infrastructure that helps them meet and exceed evolving consumer expectations. With the addition of Deb to our team, we reinforce our commitment to customer centricity: providing them with the solutions they need to achieve key business outcomes,” Hoptman said in a statement.
O’Sullivan said she was excited to be joining LiveRamp at a pivotal time for the industry.
“Forward-thinking brands are navigating a transformation into new digital marketing territory. For many, this challenge—and the pace of change—has accelerated in recent months, due to a global pandemic and economic uncertainty,” she said.
“But beyond the immediate urgency to adapt to the changing landscape, there’s a real need for mature conversations around how technology can transform digital marketing sustainably and at scale.”
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