LiSTNR Network Sees 10.9 Million Monthly Streams, Up 20% Year-On-Year

LiSTNR Network Sees 10.9 Million Monthly Streams, Up 20% Year-On-Year
B&T Magazine
Edited by B&T Magazine



SCA’S LiSTNR network has achieved a new record high of 10.9 million* active streams during May, an increase of 20 per cent year on year.

This success demonstrates the expanding audience appetite for digital audio listening and advertiser demand.

Podcast listening across LiSTNR’s premium original titles reached a record of 2.7 million listeners^, an increase of 18 per cent year on year.

LiSTNR delivered 10.9 million* total listening hours across its live streaming radio, podcasts, music, news, sport, and information offering – up 9% year on year, while unique streaming listeners grew by 19% to 1.56 million* people.

Smart speaker listening continues to surge, with 2.8 million* total listening hours in May, an increase of 36 per cent year on year.

LiSTNR offers targeted audiences at scale, who listen for longer, creating more addressable advertising opportunities than ever before. During May, brands harnessing the power of digital audio via the LiSTNR platform doubled year on year.

“Our unique ability to understand our users provides advertisers with quality data to plan and execute digital audio campaigns, validated by the incredible 64% growth in advertisers who have taken advantage of digital audio campaigns in the last year. We are enjoying the opportunity to help our advertisers drive brand recall and purchase with our platform in new and creative ways,” SCA Chief Sales Officer, Brian Gallagher, said.

“LiSTNR has created a premium, personalised digital audio ecosystem for both audiences and advertisers which reaches over 4 million Australians and is growing fast. Streaming hours and time spent listening across our radio brands, podcasts, news and music continues to surge, demonstrating that consumers have now embraced digital audio as part of their everyday lives.”

Launched in February, LiSTNR is a curated and personalised free app offering radio, podcasts, music, and news, creating a new audio destination for all Australians.

LiSTNR houses more than 100 premium original local, national, and global podcasts, live radio streams, radio podcasts and digital music stations from the Hit and Triple M networks, 15 linear music live streaming channels, four weekly music podcasts and an on-demand audio News and Info service.

Sources:

*AudioMetrix May 2021 vs May 2020

^Triton Podcast Metrics May 2021 vs May 2020

^^Adswizz AudioServe & AudioMax, GAM, Magnite | May 2021 v May 2020

 




Please login with linkedin to comment

audio advertising LiSTNR SCA

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.