SCA’S LiSTNR network has achieved a new record high of 10.9 million* active streams during May, an increase of 20 per cent year on year.
This success demonstrates the expanding audience appetite for digital audio listening and advertiser demand.
Podcast listening across LiSTNR’s premium original titles reached a record of 2.7 million listeners^, an increase of 18 per cent year on year.
LiSTNR delivered 10.9 million* total listening hours across its live streaming radio, podcasts, music, news, sport, and information offering – up 9% year on year, while unique streaming listeners grew by 19% to 1.56 million* people.
Smart speaker listening continues to surge, with 2.8 million* total listening hours in May, an increase of 36 per cent year on year.
LiSTNR offers targeted audiences at scale, who listen for longer, creating more addressable advertising opportunities than ever before. During May, brands harnessing the power of digital audio via the LiSTNR platform doubled year on year.
“Our unique ability to understand our users provides advertisers with quality data to plan and execute digital audio campaigns, validated by the incredible 64% growth in advertisers who have taken advantage of digital audio campaigns in the last year. We are enjoying the opportunity to help our advertisers drive brand recall and purchase with our platform in new and creative ways,” SCA Chief Sales Officer, Brian Gallagher, said.
“LiSTNR has created a premium, personalised digital audio ecosystem for both audiences and advertisers which reaches over 4 million Australians and is growing fast. Streaming hours and time spent listening across our radio brands, podcasts, news and music continues to surge, demonstrating that consumers have now embraced digital audio as part of their everyday lives.”
Launched in February, LiSTNR is a curated and personalised free app offering radio, podcasts, music, and news, creating a new audio destination for all Australians.
LiSTNR houses more than 100 premium original local, national, and global podcasts, live radio streams, radio podcasts and digital music stations from the Hit and Triple M networks, 15 linear music live streaming channels, four weekly music podcasts and an on-demand audio News and Info service.
Sources:
*AudioMetrix May 2021 vs May 2020
^Triton Podcast Metrics May 2021 vs May 2020
^^Adswizz AudioServe & AudioMax, GAM, Magnite | May 2021 v May 2020
