LiSTNR Network Sees 10.9 Million Monthly Streams, Up 20% Year-On-Year

LiSTNR Network Sees 10.9 Million Monthly Streams, Up 20% Year-On-Year
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



SCA’S LiSTNR network has achieved a new record high of 10.9 million* active streams during May, an increase of 20 per cent year on year.

This success demonstrates the expanding audience appetite for digital audio listening and advertiser demand.

Podcast listening across LiSTNR’s premium original titles reached a record of 2.7 million listeners^, an increase of 18 per cent year on year.

LiSTNR delivered 10.9 million* total listening hours across its live streaming radio, podcasts, music, news, sport, and information offering – up 9% year on year, while unique streaming listeners grew by 19% to 1.56 million* people.

Smart speaker listening continues to surge, with 2.8 million* total listening hours in May, an increase of 36 per cent year on year.

LiSTNR offers targeted audiences at scale, who listen for longer, creating more addressable advertising opportunities than ever before. During May, brands harnessing the power of digital audio via the LiSTNR platform doubled year on year.

“Our unique ability to understand our users provides advertisers with quality data to plan and execute digital audio campaigns, validated by the incredible 64% growth in advertisers who have taken advantage of digital audio campaigns in the last year. We are enjoying the opportunity to help our advertisers drive brand recall and purchase with our platform in new and creative ways,” SCA Chief Sales Officer, Brian Gallagher, said.

“LiSTNR has created a premium, personalised digital audio ecosystem for both audiences and advertisers which reaches over 4 million Australians and is growing fast. Streaming hours and time spent listening across our radio brands, podcasts, news and music continues to surge, demonstrating that consumers have now embraced digital audio as part of their everyday lives.”

Launched in February, LiSTNR is a curated and personalised free app offering radio, podcasts, music, and news, creating a new audio destination for all Australians.

LiSTNR houses more than 100 premium original local, national, and global podcasts, live radio streams, radio podcasts and digital music stations from the Hit and Triple M networks, 15 linear music live streaming channels, four weekly music podcasts and an on-demand audio News and Info service.

Sources:

*AudioMetrix May 2021 vs May 2020

^Triton Podcast Metrics May 2021 vs May 2020

^^Adswizz AudioServe & AudioMax, GAM, Magnite | May 2021 v May 2020

 

Please login with linkedin to comment

audio advertising LiSTNR SCA

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]