Western Australian retailer Liquor Barons has partnered with audience engagement platform Komo to make weekly bottle shop runs more special.
To launch its new engagement hub, the team at Liquor Barons are giving away a $5000 audio package through an Aussie Slang trivia challenge for users.
Hub visitors can also engage in a Gage Roads scratch and win, with the chance to win two cases of Single Fin beer and a $100 Fringe Festival voucher to spruce up summer.
The partnership with Komo will engage Liquor Barons’ loyalty members and consumers, adding a unique edge to the marketing strategy.
The marketing strategy will involve the use of gamification tactics and virtual audience engagement strategies.
Liquor Barons, general manager, Chris O’Brien, said, “Consumer loyalty is liquid gold.”
He continued stating, “It is so important we create value for those loyal customers.”
“With over 110,000 members, our goal is to amplify these experiences through the Komo platform, creating a connected and engaged community across the state.”
Liquor Barons is the only 100 per cent independently owned and operated retail liquor co-operative in WA.
It has 90 stores across the state working together under one marketing house.
Komo, CEO, Joel Steel, said, “Gamification is at the heart of Komo’s platform.”
Adding this gamification is taking centre stage as organisations provide meaningful value to consumers.
Liquor Barons will add to Komo’s growing list of iconic Australian partners like the Australian Olympic Committee, Marvel Stadium, Foxtel Media, Clubs NSW, Warner Music Group, and Coca-Cola.
