Lipton Hits The Peach On Transit With New Campaign

Lipton Hits The Peach On Transit With New Campaign

Showcasing the first for consumer brand Lipton, outdoor media and shopper expert TorchMedia has executed an out-of-home campaign dressing trains on the eastern seaboard of Australia.

The campaign suggests consumers ‘Taste the Brightside” of the Peach variant of Lipton Ice Tea.

The campaign will run throughout February and uses a creative to complement the tail end of the summer season. Visible on trains in Sydney, Melbourne and Brisbane the bright creative will span across the transit outdoor format known as Trackview.

TorchMedia believe the campaign is expected to reach approximately 6.2 million sets of eyes over the course of the four weeks.


TorchMedia GM, Kirsty Dollisson, explained that this medium is becoming increasingly popular with consumer brands and that the Lipton campaign is a great example of how it can be exceptionally used as a creative medium.

“We are really excited by the level of market interest in this high impact medium,” said Dollisson. “The Lipton brand intends to create an unavoidable presence on platform. It’s great to see that this execution utilises a creative complementing both the season and the brand.”


Client: Unilever
Media Agency: Mindshare
Media Provider: TorchMedia

Please login with linkedin to comment

Clemenger BBDO Sydney Customer Journey CxO Multi-Screen TV Summit

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]