In recognition of National Reconciliation Week, LinkedIn has launched an integrated campaign spotlighting Indigenous voices who are driving important conversations around diversity and equality on the platform. LinkedIn worked with Indigenous creative consultancy Campfire X on various elements of the campaign.
The campaign leads with an emotive film sharing the stories of seven Indigenous professionals from diverse backgrounds and industries. Directed by Peter Kirk and produced by Cornel Ozies, the film highlights the voices of Indigenous professionals who share their personal challenges of walking in two worlds — their cultural and the corporate world, and actions that we can take to create a more inclusive workplace. The video will be promoted across LinkedIn’s owned and other paid social channels.
As part of the campaign, LinkedIn News Australia will highlight and publish content around reconciliation. To elevate voices of Indigenous Australians, LinkedIn is spotlighting a list of Indigenous professionals who are breaking stereotypes and shifting traditional perceptions that might be associated with Indigenous professionals in the workplace. These Indigenous professionals come from diverse industries and fields including science, finance, sports, law, academia, professional services, health, retail and business.
They are sharing great content on LinkedIn such as Benson Saulo’s musings as the first Indigenous Australian Consul General, based in Houston, Texas and Aboriginal Insights founder Jolleen Hicks’ advice on achieving cultural safety in the workplace. To be a better ally to the Indigenous community, LinkedIn is encouraging its members to follow and engage with the content that the Indigenous voices are publishing.
Renowned Indigenous journalist and author Stan Grant will take over as a guest editor of the LinkedIn News Australia page during Reconciliation Week delivering a LinkedIn Live session with other members from the Indigenous community and sparking conversations around inclusion in workplaces.
LinkedIn has also commissioned Indigenous artist Alysha Menzel to create artwork that will be used for LinkedIn profile background, social assets and employee programs promoting reconciliation.
LinkedIn’s social agency GROUND worked across the campaign to engage the community with content throughout the week. Part of this includes mobilising members to participate in Reconciliation Australia’s efforts by joining the ”National Acknowledgement of Country” — acknowledging the land they live, work, learn, and socialise on using #NRW2021.
Shiva Kumar, head of brand marketing and communications, LinkedIn Australia & New Zealand, said, “Listening to diverse voices and engaging in conversations is key to connecting as a community. We compiled the Indigenous voices list so you can follow the members who inspire you, helping to create a feed enriched with diverse content. Our aim is to amplify Indigenous voices so they can lead conversations with the wider community on reconciliation and creating an inclusive workplace.”
Peter Kirk, founder of Campfire X, said, “Indigenous voices need to be heard to foster diversity in our community. Platforms like LinkedIn can help breakdown stereotypes so we can increase representation of Indigenous talent in the workplace and contribute to driving meaningful conversations around creating an environment that is safe for Aboriginal and Torres Strait Islander people”.
Please login with linkedin to commentLinkedIn
Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia. Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]
Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]