Getting tired of our 10 of the best content? We hope not, because we’ve still got plenty of fantastic adland minds to delve into with this awards hype series.
Our 10 of the best series is of course in anticipation of B&T’s Best of the Best awards presented by Finecast. Get your tickets HERE.
Best of the Best awards presented by Finecast is one of the most unique awards nights in the industry. With most awards ceremonies focusing on an agency or a company as a whole, Best of the Best awards presented by Finecast focuses on the amazing individual talent within the world of adland.
Everyone across the industry will have their chance to shine at this year’s awards. From casting agents to content producers, finance to film directors and project managers to PRs, we want to showcase the brightest talents across the whole industry.
This year’s Best of the Best awards presented by Finecast will be celebrating those who love to make social change happen, with a brand new category called Diversity Champion.
The awards will be judged by an exclusive panel of the industry’s most esteemed execs, while also creating a space for new business opportunities and network expansion.
Perhaps most importantly, it is also a prime opportunity to learn from some of the movers and shakers revolutionising the industry.
For todays 10 of the best article, we have Finecast client services business director Ben Apfel…
Best piece of career advice?
A colleague once said to me life is all about growing through experience, collaboration, building friendships, and hustling to deliver good – “Light Tomorrow with Today”.
Best agency in Australia at the moment (that’s not yours) and why?
A toughie, but I’m going to say Mediacom. The team produce stellar branding work for some of Australia’s biggest brands – KFC, Uber, Mars, UPI. They’ve had some huge recent client wins (Coke & Bayer) and I can’t wait to see what happens with the Essence merger and Pat Crowley at the helm
Best leader in diversity/inclusion and why?
Dylan Alcott – He’s smashed stereotypes around disability and championed inclusivity in sport, entertainment and marketing. He shines as a diversity leader by being truly authentic and selfless with a clear goal advocating for ability.
Best mistake you’ve ever made?
Prior to my media career, I used to run club nights in Canberra. I’d run a number of small events, building confidence to put on a multistage event for 1,500 ppl. Let’s just say a few cost centres (insurance and event fees) weren’t budgeted correctly and a lotta money was lost. The learnings gained in delivering an awesome experience for attendees, were pivotal building block in building my marketing skillset.
Best brand you’ve never worked on and why?
Tourism Australia- the way they sell the Australia brand to the world is 2nd to none.
I love their big bold and beautiful campaigns that truly cut through. With tourism markets coming back to full swing, TA is busy telling the world Australia is open for business.
Best song for inspiration and why?
I’ve been listening to a lot of Fred Again recently. His track – Angie (I’ve Been Lost), is my chosen post-pandemic mood boost!
Best mentor in your life/career?
I’ve been lucky enough to work for some of Australia’s leading publishers. The Sales Mangers I worked with early in my career; Amy Stafford, Elle Lloyd and Sam Nunura, all mentored me in the craft of pitching ideas and delivering partnerships. These 3 were powerful leaders, not only knew how to deliver great work, but drove culture and team development, leaving a huge impact on the professional I am today.
Best place on your bucket list you want to travel?
Very keen to travel though The American Southwest. Opportunity to live out those Lowrider/Cowboy dreams in a classic American road trip, exploring the majestic painted desert.
Best ad of the past decade?
Uber Eats ‘Quiet please’ campaign with the Australian Open. A game changer that truly demonstrated what collaboration means between a brand, event and publisher.
With this campaign, Uber also challenged realm between content and advertising, but achieved it in a way that was surprising and enjoyable, instead of cringy and forced.
Best guilty pleasure?
I’m always on the hunt for the perfect Pad Thai. Outside of it’s homeland, some of the eateries on King Street, Newtown definitely get a nod.
In this guest post, Azadeh Williams, the founder and managing director of AZK Media. Candidly shares with B&T how she’s gone up against the glass ceiling and what she has learned. Williams (main photo) has consistently been recognised as B&T’s Women in Media and Women Leading Technology. She’s a force within the industry, with a […]
Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]
We Are Social is bolstering its cultural insights offering with the promotion of Susie Hogarth (lead image) to the role of global head of cultural insights. Hogarth, the former senior research and cultural insights director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. Hogarth will […]
In the wake of The Block returning on Sunday night, 9Podcasts has announced the launch of The Official Block Podcast, hosted by Shelley Craft. The new production will run alongside the 18th season of The Block, in which five teams must each build a 500-square metre homestead, with a room reveal every Sunday night. The […]
The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]
After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]
Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]