Aussie family favourites, Hungry Jack’s and UNO, have teamed up for the first time for an epic game of UNO and they are inviting all of Australia to play.
It is the biggest on-pack promotion ever undertaken by Hungry Jack’s, which this year is celebrating its 50th anniversary.
Scott Baird, Hungry Jack’s Chief Marketing Officer, said Hungry Jack’s customers will have a one in four chance to win and the extraordinary prize pool is valued at more than $87 million.
“This exciting collaboration is bound to bring smiles to millions of Australian families and we look forward to hearing the familiar shout of ‘UNO’ echo across the country,” said Baird.
This innovative promotion will commence on May 11 and will run for six consecutive weeks at all Hungry Jack’s restaurants nationally.
“To excite and engage our customers there is an amazing prize pool on offer, which includes major wins from our partners Suzuki, eftpos Payments Australia and Shell, and other great wins such as holiday escapes, TCL home theatres and a wide variety of delicious Hungry Jack’s food prizes,” said Baird.
“The launch of UNO at Hungry Jack’s is a perfect opportunity to celebrate the unique, flamed-grilled flavour that’s only available at Hungry Jack’s. To play, customers just need to buy any medium or large meal and peel the UNO Game Card Panel off the pack, to reveal if they have a matching pair of UNO cards to instantly win,” added Baird.
In its 50-year history, this is the most exciting on-pack promotion that Hungry Jack’s has run, and it’s fitting to be collaborating with UNO, which is also turning 50 this year.
“As the number one game in the world, UNO brings people together by transcending language, culture and age through gameplay,” said Jacinta Whitehead, Director of Marketing at Mattel ANZ, the maker of UNO.
“We are thrilled to engage with millions of Australians through this iconic collaboration with Hungry Jack’s, and celebrate both brands’ 50th anniversaries by giving friends and family the opportunity to win incredible prizes,” Whitehead concluded.
