Let’s Play! UNO Is At Hungry Jack’s

Let’s Play! UNO Is At Hungry Jack’s

Aussie family favourites, Hungry Jack’s and UNO, have teamed up for the first time for an epic game of UNO and they are inviting all of Australia to play.

It is the biggest on-pack promotion ever undertaken by Hungry Jack’s, which this year is celebrating its 50th anniversary.

Scott Baird, Hungry Jack’s Chief Marketing Officer, said Hungry Jack’s customers will have a one in four chance to win and the extraordinary prize pool is valued at more than $87 million.

“This exciting collaboration is bound to bring smiles to millions of Australian families and we look forward to hearing the familiar shout of ‘UNO’ echo across the country,” said Baird.

This innovative promotion will commence on May 11 and will run for six consecutive weeks at all Hungry Jack’s restaurants nationally.

“To excite and engage our customers there is an amazing prize pool on offer, which includes major wins from our partners Suzuki, eftpos Payments Australia and Shell, and other great wins such as holiday escapes, TCL home theatres and a wide variety of delicious Hungry Jack’s food prizes,” said Baird.

“The launch of UNO at Hungry Jack’s is a perfect opportunity to celebrate the unique, flamed-grilled flavour that’s only available at Hungry Jack’s. To play, customers just need to buy any medium or large meal and peel the UNO Game Card Panel off the pack, to reveal if they have a matching pair of UNO cards to instantly win,” added Baird.

In its 50-year history, this is the most exciting on-pack promotion that Hungry Jack’s has run, and it’s fitting to be collaborating with UNO, which is also turning 50 this year.

“As the number one game in the world, UNO brings people together by transcending language, culture and age through gameplay,” said Jacinta Whitehead, Director of Marketing at Mattel ANZ, the maker of UNO.

“We are thrilled to engage with millions of Australians through this iconic collaboration with Hungry Jack’s, and celebrate both brands’ 50th anniversaries by giving friends and family the opportunity to win incredible prizes,” Whitehead concluded.




Please login with linkedin to comment

hungry jacks uno

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]