LeBron James and Serena Williams along with other athletes have come together to star in new global Beat By Dr. Dre Campaign.
Earlier this month, Beats by Dr. Dre announced the highly-anticipated Powerbeats Pro truly wireless, fitness earphones.
Today, Beats shows these high-performance earphones in action on some of the world’s most elite athletes, including Australia’s own Ben Simmons, in its latest global campaign, UNLEASHED.
The high-energy film is directed by Hiro Murai, the internationally-recognized and Grammy Award-winning filmmaker whose recent work includes his debut feature film Guava Island and the music video for Childish Gambino’s “This Is America.”
The spot features a brand-new track from multi-platinum, seven-time Grammy winner Beck called “Saw Lightning.”
The film has been live on youtube for less than three days and has already garnered over 15 million views.
Athletes Featured (in order of appearance)
Simone Biles, Gymnastics
LeBron James, Basketball
Serena Williams, Tennis
Ramla Ali, Boxing
Miho Nonaka, Climbing
Shaun White, Skateboarding
Jasmine Perry, Ballet
Leticia Bufoni, Skateboarding
Odell Beckham Jr, Football
Rudy Trobrillant, Running
Anthony Joshua, Boxing
Alex Morgan, Soccer
Owen Farrell, Rugby
Ben Simmons, Basketball
Eden Hazard, Soccer
Zoe Smith, Weightlifting
Kevin Rolland, Skiing
CREDITS
Director – Hiro Murai, Doomsday
Editor – Luke Lynch, Parallax
Color – Ricky Gausis, MPC
Music – Beck “Saw Lightning”
Creative Agency – Zambezi, Los Angeles
Media Agency – Haworth Media, Los Angeles
Digital Media Agency – PMG, Fort Worth
