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B&T > Media > Leaders Debate Draws A Decent Audience For Sky News
Media

Leaders Debate Draws A Decent Audience For Sky News

David Hovenden
Published on: 21st April 2022 at 11:11 AM
David Hovenden
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For all the hype it garnered, the Leader’s Debate: The People’s Forum only managed to get 175,000 people tuning in to Sky News to watch it, according to OzTam’s overnight TV ratings. No doubt our two prospective leaders are well aware most Australians only tune in to the news sound bites thus their penchant for speaking in quotable grabs.

Of course, with all things subscription, it’s a relative concept. Wednesday night’s People’s Forum was the highest-rated debate ever for Sky News, eclipsing even the infamous Tony Abbott v Julia Gillard debate all the way back in 2010; the previous record holder.

Speaking of news, it was Seven (974,000 and 936,000 five-city metro) and Nine (782,000 and 765,000) for their respective 6.00pm and 6.30pm slots that proved the top four programs for the evening.

Meanwhile, The Voice continued its winning ways (629,000 five-city metro) being the top entertainment program even though it shed a further 106,000 compared with Tuesday night.

Lego Masters attracted 562,000 (five-city metro) viewers, a drop of just 10,000 viewers on its Tuesday night outing. Over on Ten, Masterchef slumped to 376,000 viewers, down 60,000.

With regards to overall share, Seven once again won the night, with 22.8 per cent for its primary channel and 30.7 per cent overall.

Nine got 19.1 per cent of all eyeballs on its primary channel and 28.4 per cent in total. Ten managed just 10.6 per cent on its main channel and 16.3 per cent on all channels. The ABC got 11.9 and 16.4 per cent, a big improvement on Tuesday thanks to comedy duo Hard Quizz (497,000 five-city metro) and Shaun Micallef’s Mad As Hell (401,000).

SBS managed 5.0 and 8.7 per cent respectively.

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TAGGED: Nine, OzTam, Seven, Ten
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David Hovenden
By David Hovenden
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David Hovenden is one of the co-founders of The Misfits Media Company and is B&T's editor-in-chief. He has been writing about advertising, marketing and media for more than 15 years. At the same time, he has also written for B&T's sister publication Travel Weekly on all matters travel related. Through this publication he can claim to have stepped foot on every continent in the world (now claimed to be eight, if you accept NZ is its own continent). He has also covered the business of law when he was editor-in-chief and publisher of Lawyer Weekly. Human Resources when he worked for that eponymously named title and a plethora of business and technology publications including, but not limited to PC Week, Australian Personal Computer, Web Week, Internet World, Factory Equipment News, Architecture Today and Building Product News. In his spare time David enjoys fishing, kayaking, fine dining and spending time with his family.

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