We are constantly inundated with updates and changes in the world of social media. Head of Content at Loud&Clear Creative Joel Beath talks to us about whether these platforms are making life easier or harder for businesses.
Live Video – Beta Testing
Facebook announced beta testing of live video and collage with iPhone users in the US. Similarly to YouTube Live, the new feature will enable you to write a quick description and choose the audience that you want to share with before going live.
During your broadcast, you’ll see the number of live viewers, the names of friends who are tuning in, and a real-time stream of comments.
Improved functionality for NFP
Facebook have introduced a control roll out of a new tool for Not-for-profit organisations – and improving the Donate button, to allow people to donate to charities without leaving Facebook.
Easing the pain of a breakup
Facebook have commencing testing on their latest tool designed help people manage how they interact with their ex on Facebook after a breakup.
When people change their relationship status to indicate they are no longer in a relationship, they will be prompted to try these tools to see less of the ex in your feed without having to unfriend or block them.
New visual search tool
Sometimes you spot something you really love on Pinterest, but you don’t know how to find it in real life, or what it’s even called. There’s that perfect lamp hiding in a Pin of someone’s living room, or maybe a random street style shot with the exact shoes you’re looking for.
Pinterest’s new search tool lets you highlight what you are looking for and reveals what it’s called and where you can find it.
Buyable Pins coming to Android
Following the rollout of buyable Pins on IOS over the US summer, Android users will now have the opportunity to purchase from more than 60 million buyable Pins, enabling immediate purchase of Pins you like.
Presenting images
Twitter have introduced changes to how photos are displayed. No longer will images be cropped, as Twitter introduces a larger, multi-photo display of images within users feeds.
YouTube
YouTube presses play on virtual reality.
YouTube officially supports VR videos on Android, but it doesn’t end there. Claiming to now have the largest VR content library right at your fingertips, the new feature enables you to watch any piece of video content on YouTube into a virtual movie.
Select the new “Cardboard” option from the watch page menu and drop your phone into your viewer, and you’re done.
