We are constantly inundated with updates and changes in the world of social media. Head of Content at Loud&Clear Creative Joel Beath talks to us about whether these platforms are making life easier or harder for businesses.
Live Video – Beta Testing
Facebook announced beta testing of live video and collage with iPhone users in the US. Similarly to YouTube Live, the new feature will enable you to write a quick description and choose the audience that you want to share with before going live.
During your broadcast, you’ll see the number of live viewers, the names of friends who are tuning in, and a real-time stream of comments.
Improved functionality for NFP
Facebook have introduced a control roll out of a new tool for Not-for-profit organisations – and improving the Donate button, to allow people to donate to charities without leaving Facebook.
Easing the pain of a breakup
Facebook have commencing testing on their latest tool designed help people manage how they interact with their ex on Facebook after a breakup.
When people change their relationship status to indicate they are no longer in a relationship, they will be prompted to try these tools to see less of the ex in your feed without having to unfriend or block them.
New visual search tool
Sometimes you spot something you really love on Pinterest, but you don’t know how to find it in real life, or what it’s even called. There’s that perfect lamp hiding in a Pin of someone’s living room, or maybe a random street style shot with the exact shoes you’re looking for.
Pinterest’s new search tool lets you highlight what you are looking for and reveals what it’s called and where you can find it.
Buyable Pins coming to Android
Following the rollout of buyable Pins on IOS over the US summer, Android users will now have the opportunity to purchase from more than 60 million buyable Pins, enabling immediate purchase of Pins you like.
Twitter have introduced changes to how photos are displayed. No longer will images be cropped, as Twitter introduces a larger, multi-photo display of images within users feeds.
YouTube presses play on virtual reality.
YouTube officially supports VR videos on Android, but it doesn’t end there. Claiming to now have the largest VR content library right at your fingertips, the new feature enables you to watch any piece of video content on YouTube into a virtual movie.
Select the new “Cardboard” option from the watch page menu and drop your phone into your viewer, and you’re done.
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.