Landor Partners With FlexiGroup To Launch ‘Skye’ Credit Card

Landor Partners With FlexiGroup To Launch ‘Skye’ Credit Card
SHARE
THIS



WPP agency Landor Australia has partnered with FlexiGroup to create a new brand strategy and identity for financial services company’s interest-free credit card.

Rebranded to ‘Skye’, the credit card is designed to help consumers easily manage and control day-to-day or unexpected repayments, offering 90 days payback on any purchase versus the standard 60 days.

It also offers flexible, longer-term repayment options dependent on individual consumer’s needs.

Daye Moffitt, executive director of strategy at Landor Australia, said FlexiGroup’s challenge was that consumers were only using their credit card for one-off financing of certain high-value items.

“At Landor, we aim to get to the heart of our client’s business issues by talking to real people and truly understanding what makes consumers tick,” he said.

“So, our first step was to speak to a broad cross-section of people including entrepreneurs, psychologists and every day consumers.

“These conversations quickly exposed the negative feelings associated with credit financing – fear, guilt, shame. Our aim was to design a product to give back control and flexibility to consumers and take away the negativity associated with credit financing.”

Tom Carey, creative director at Landor Australia, added: “The crux of our strategy was to create a design solution that mimics the benefits of Skye, thereby reducing the stress related to finance, and helping people to breathe easy.

“We filmed ourselves breathing and mapped the motion across the brand. From the logo, to the photography and iconography, we replicated the measured movement – creating a breathing brand.

“The result, a brand identity that humanises a traditionally cold and corporate finance product and encourages consumers to take charge of their finances in a way that suits them.”

Please login with linkedin to comment

FlexiGroup landor landor australia Skye

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine