Lady Gaga (aka the Academy Award winning actress Stefani Germanotta) has released a teaser video for her first single since 2017 and all shot on Apple’s iPhone 11 Pro.
The song, called Stupid Love, appears to be a return to Gaga’s pop roots and includes her trademark plethora of back-up dancers.
Over the weekend, Apple confirmed its partnership with Gaga and that the film clip was, indeed, shot on one of its phones. However, no details of any commercial arrangement have been made public.
But if you’re wondering why the videos you shoot on your iPhone look nothing like a Lady Gaga video clip, Apple has added that the clip’s producers relied on “additional hardware” such as lighting equipment and stabilisers before being “professionally edited”.
Stupid Love is currently available on all major streaming platforms and was directed by Aussie film maker Daniel Askill, with post-production managed by Sydney design, animation and visual effects house, Heckler.
The video continues holding YouTube’s top spot on its trending list with more than 12 million views tallied thus far. Prepare to get funky below:
Head of the Hit Network, Gemma Fordham, has announced the appointment of Mathew ‘Eggo’ Eggleston as Content Director for 2DayFM Sydney. Eggleston has worked with SCA for 13 years, most recently as Hit Network’s metro Operations Manager and looking after regional content for Hit. He has held various other roles at SCA across programming, including […]
Nikkie Tutorials, aka Nikkie de Jager, a Dutch makeup artist with more than 13 million YouTube subscribers, has been named the first transgender host of Eurovision. de Jager was originally slated to host the 2020 Eurovision Song Contest online, before it was ultimately canceled. This year, she will be hosting Eurovision both in-person, and online. […]
New research by Roy Morgan shows Australians are less likely than a year ago to buy products across a wide range of industries if they know the product is ‘Made in China’. The largest declines were for clothes, electrical goods, mobile phones, footwear and sporting goods. In 2020 only 24 per cent of Australians said […]
Global beauty brand and certified B Corp The Body Shop has added SEO to the scope of services provided by Havas Media Melbourne off the back of exceptional results from the agency. Havas Media was appointed to handle media strategy, planning and implementation for The Body Shop last year. Its first campaign, delivered for the […]
Queerstories, the award-winning podcast celebrating the culture and creativity of the LGBTQI+ community, has joined the Acast Creator network. The podcast is part of a national storytelling project curated by Maeve Marsden, which also features a book and event series, and has become wildly popular over the past four years. It will now be hosted […]
After season one of ABC’s Love On The Spectrum (pictured above) was picked up for international release by Netflix, season two premiered last night on Aussie telly to 402,000 viewers. The show follows the romantic lives of Australian young people on the autism spectrum. Coming out on top overall was Seven News with 983,000 viewers, followed by Nine […]
In its first major brand campaign since Defence Force Recruiting returned to the agency, VMLY&R has created ‘Your life, plus Army Reserve’. The energetic campaign demonstrates that you don’t need to give up your lifestyle, your career, your day job or your studies to join the Army Reserve. Sweetshop director Joel Harmsworth was enlisted to […]
New research conducted by Nine’s marketing solutions division, Powered and Fiftyfive5, reveals local identity is becoming increasingly more important for Australians, and is having a significant impact on our culture. Now more than ever we have adapted to “living local”, from travelling closer to home, to increasingly supporting brands and businesses that align to hyper-local […]
Last month, triple j Unearthed dropped an incredibly hot sample pack, featuring musical parts generously donated by Gang of Youths, Lime Cordiale, Alison Wonderland, Genesis Owusu, San Cisco, Vallis Alps and Touch Sensitive. Then it was over to the triple j Unearthed music community, who took those musical parts and morphed them into their own […]
Treasury Wine Estates has taken the launch of its latest varietal, 19 Crimes Snoop Cali Red, to the streets with an interactive campaign in collaboration with renowned Californian icon, Snoop Dogg. The campaign was created by Cashmere Agency in the US with regional roll out of the campaign led by Mindshare and Wunderman Thompson. Revolution360 […]