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Reading: Lady Gaga Unveils New Video Shot Entirely On An Apple iPhone
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B&T > Campaigns > Lady Gaga Unveils New Video Shot Entirely On An Apple iPhone
Campaigns

Lady Gaga Unveils New Video Shot Entirely On An Apple iPhone

Staff Writers
Published on: 2nd March 2020 at 11:20 AM
Staff Writers
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Lady Gaga (aka the Academy Award winning actress Stefani Germanotta) has released a teaser video for her first single since 2017 and all shot on Apple’s iPhone 11 Pro.

The song, called Stupid Love, appears to be a return to Gaga’s pop roots and includes her trademark plethora of back-up dancers.

Over the weekend, Apple confirmed its partnership with Gaga and that the film clip was, indeed, shot on one of its phones. However, no details of any commercial arrangement have been made public.

But if you’re wondering why the videos you shoot on your iPhone look nothing like a Lady Gaga video clip, Apple has added that the clip’s producers relied on “additional hardware” such as lighting equipment and stabilisers before being “professionally edited”.

Stupid Love is currently available on all major streaming platforms and was directed by Aussie film maker Daniel Askill, with post-production managed by Sydney design, animation and visual effects house, Heckler.

The video continues holding YouTube’s top spot on its trending list with more  than 12 million views tallied thus far. Prepare to get funky below:

https://www.youtube.com/watch?v=oXaB6gULBf8

 

 

 

 

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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