The Labelium Group has rebranded to Cosmo5, with a strategic repositioning and shared identity that reflects the Group’s evolution and vision for the future.
Founded in 2001 in Paris, France, under the leadership of president and CEO Stéphane Levy, Labelium Group has expanded its presence and expertise into a global competitor by bringing together leaders across digital, media, and marketing. Today, the business officially becomes Cosmo5, marking its growth in capability, and evolution into a provider of end-to-end client solutions at a global scale.
Operating across 18 countries on four continents, Cosmo5 harnesses the power of five interconnected core capabilities – Media, Commerce, Creative, Data, and Technology. While each capability functions independently, their interconnection enables bespoke solutions that address complex client challenges.
In tandem with the rebrand, Cosmo5 introduces a new positioning: Future-first marketing for the new era of intelligence. This philosophy emphasises not merely reacting to change but anticipating, building ahead, and shaping it. It embodies a commitment to combining Artificial Intelligence with Operational, Emotional, Ethical, and Strategic Intelligence, ensuring brands and businesses are prepared to thrive in a rapidly evolving landscape.
“The Labelium Group was often seen as complex, partly because the name referred both to the original agency and the entire group. With Cosmo5, we aim to bring greater clarity and make our offering easier to understand: clients can now collaborate either directly with our specialist brands or via the integrated solutions of the group brand,” said Levy.
In Australia, Cosmo5 is led by Jean Kerboul, CEO APAC, and specialist brands include Ryvalmedia, Foxcatcher, 1000heads, and Tightrope.
Kerboul, said: “The evolution of Cosmo5 marks an exciting new chapter for the Group, one that unites our shared identity, amplifies the strength of our Australian business and brands, and most importantly, empowers our clients to stay ahead of their competitors and achieve future success.”
With more than €150 million (AU$266 million) in revenue and nearly €2 billion (AU$3.56 billion) in annual media budgets, the Cosmo5 growth strategy combines internal development with targeted acquisitions, enabling controlled growth of 10–15 per cent annually.
Active on four continents, Cosmo5 continues to strengthen its hubs in North America, APAC, and Europe, while developing new capabilities to meet the emerging needs of brands.
Cosmo5 is now live globally and will operate under its new identity across all offices, client communications, and digital platforms.
