Media technology company Komli Media, has announced the launch of RevX, a new integrated cross-channel CRM remarketing platform.
RevX moves beyond first generation remarketing solutions by enabling marketers to leverage the full spectrum of consumer insights across web, mobile and CRM to reach users across devices. Marketers have complete transparency and control to integrate their customer data with RevX and run highly personalized campaigns across multiple channels including display, mobile and Facebook.
“Customer interaction with a brand is not limited to websites anymore. With the evolution of multiple channels like mobile apps, social pages , support channels, etc., customers are engaging with brands from multiple sources and are leaving rich data about their preferences,” said Amar Goel, founder and CEO, Komli Media. “The next wave of personalised marketing involves leveraging these customer interactions and processing them intelligently to run targeted cross-channel campaigns. With RevX, we are offering this with our hallmarks of transparency and control.”
Although Komli has operated as a remarketing DSP since February 2014, with RevX, comes the introduction of CRM remarketing and Facebook’s Custom Audiences and Website Custom Audiences capabilities. This allows marketers to leverage their CRM data like email ids and phone numbers to run cross-device campaigns on Facebook.
Additionally, marketers can also run display and mobile remarketing campaigns to achieve their end goals of driving transactions, user engagement or app installs. Komli’s existing remarketing clients can seamlessly onboard their CRM data to RevX and immediately extend their campaigns to Facebook. The company’s beta campaigns have delivered a 50% increase in transaction volumes by running Facebook Website Custom Audiences campaigns via RevX.
Outdoor lifestyle brand, Kathmandu, has teamed up with international music agency, MassiveMusic, to bring the brand sonically to life with the launch of a distinctive audio identity. What do you get when you combine the sound of you outdoors, a wooden melody and a unique bird call? The Sound of Kathmandu. Sound gives shape to […]
Twitter’s top moments in Australia revealed that this year, not unlike last, has been a unique one for us Down Under but our sense of humour and shared love of sport were a few things that helped us get through together. Twitter has been focused on serving the public conversation while connecting people with the […]
Creative technology studio, Method has been selected as one of Snapchat’s first agency development partners across Australaisa. As one of a group of early Snap Development Partners selected across Australia and New Zealand, Method is able to provide clients with the opportunity to design and create Snapchat filters and games aimed to reach audiences across […]
Pinterest’s progressive parental policies are being expanded company wide. Beginning on January 1, 2022, employees in all global offices will have a minimum of 20 weeks of parental leave. This benefit extends to adoptive parents who will also have 20 weeks of paid leave which was previously 16 weeks. This is in addition to an […]
Independent podcast company, Acast, has further grown its Australia and New Zealand team, hiring Daisy Smith as the region’s new automation director. Having jumped ship from Nielsen, Smith will now lead Acast’s local programmatic advertising offering, as the company continues to develop automated ad buying for agencies and direct clients. Smith boasts previous experience with […]
Meltwater has appointed seasoned media intelligence executive, John Bissinella as enterprise solutions manager for ANZ to help drive the continued expansion of its Enterprise solutions. He joins with a remit to consult Australia and New Zealand’s largest organisations on how to leverage the most comprehensive news, social and customer insights data available. Meltwater’s enterprise team […]
Global vehicle rental and mobility provider, Sixt, has teamed with Bastion Creative and Bastion Experience for a new integrated campaign. After launching into the Australian market, Sixt is now leveraging its “Above and Beyonding” brand positioning with eight separate film executions, several digital, print, and outdoor components, and specific creative to support its 163 retail […]