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B&T > Media > King Content Appoints Former Red Bull Head Of Content
Media

King Content Appoints Former Red Bull Head Of Content

Andrea Sophocleous
Published on: 20th January 2015 at 9:21 AM
Andrea Sophocleous
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Content marketing agency King Content has appointed the content pioneer and former Head of Content (Moving Image) for Red Bull UK, Christie Poulos, to head up its video content unit.

As the Head of Video Strategy, Christie will work with clients to develop world-leading content strategies, drawing on her extensive experience working with international brands like Red Bull, Westfield, Marriott, Coles and Cricket Australia.

King Content is rapidly expanding and adapting its in-house video content capabilities to meet global client demands and remains a leader across all areas of content production and strategy. Christie Poulos, who set up Red Bull’s UK Moving Image team (only the second in the world for them), couldn’t be a better fit for the role.

Craig Hodges, CEO of King Content, said:“Getting Christie on board is a big win for us. Christie’s knowledge of the video content and strategy landscape is unrivalled – globally. Having headed up video for the holy grail of content marketing – Red Bull – Christie is going to take our clients to the next level in content marketing. Our clients know what this expertise means for their business, and they are excited.”

Christie Poulos, Head of Video Strategy at King Content, added: “I’m really excited to be joining the King Content team. In our world, you’re only as good as your next project, and with the great team of content specialists and an amazing group of clients, the sky is the limit.”

Christie’s appointment follows a string of hires from King Content. The company has been drawing in talent from across the globe, including former Mindshare social lead Ruth Haffenden, and the announcement comes ahead of a soon-to-be-unveiled lead for its New York office.

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By Andrea Sophocleous
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Andrea Sophocleous is a journalist by training who has turned her skills to brand storytelling. She has a passion for stories well told, across all platforms and at all times. A social creature by nature, she makes a natural PR practitioner – and has the contacts list to prove it. As a journalist, Andrea specialises in covering the media, marketing and advertising industries; business, finance and property; and has also written extensively on technology, health and lifestyle. At a glance: • Sixteen years’ experience as a journalist, sub-editor, editor (print and online), PR consultant and communications specialist. • Specialise in covering the media, marketing and advertising industries, creativity, business, finance, property and lifestyle. • Experience in ghost writing opinion pieces and blogs. • Commissioned by businesses to create content for marketing material, content marketing initiatives, websites, annual reports, awards submissions and case studies. • Extensive experience in running an editorial team, staff management, budgeting, briefing journalists and photographers.

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