Content marketing agency King Content has appointed the content pioneer and former Head of Content (Moving Image) for Red Bull UK, Christie Poulos, to head up its video content unit.
As the Head of Video Strategy, Christie will work with clients to develop world-leading content strategies, drawing on her extensive experience working with international brands like Red Bull, Westfield, Marriott, Coles and Cricket Australia.
King Content is rapidly expanding and adapting its in-house video content capabilities to meet global client demands and remains a leader across all areas of content production and strategy. Christie Poulos, who set up Red Bull’s UK Moving Image team (only the second in the world for them), couldn’t be a better fit for the role.
Craig Hodges, CEO of King Content, said:“Getting Christie on board is a big win for us. Christie’s knowledge of the video content and strategy landscape is unrivalled – globally. Having headed up video for the holy grail of content marketing – Red Bull – Christie is going to take our clients to the next level in content marketing. Our clients know what this expertise means for their business, and they are excited.”
Christie Poulos, Head of Video Strategy at King Content, added: “I’m really excited to be joining the King Content team. In our world, you’re only as good as your next project, and with the great team of content specialists and an amazing group of clients, the sky is the limit.”
Christie’s appointment follows a string of hires from King Content. The company has been drawing in talent from across the globe, including former Mindshare social lead Ruth Haffenden, and the announcement comes ahead of a soon-to-be-unveiled lead for its New York office.
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]