Kidspot.com.au has announced its latest Kidspot Cares campaign in response to a poll that revealed 84 per cent of its readers have been the victim of family violence or know someone who has.
The campaign focuses on tackling the problem of family violence and trying to both raise awareness and find a solution.
Kidspot.com.au editor Melissa Wilson said: “Sadly, we are seeing a constant flow of stories on this subject from the Kidspot.com.au community, overwhelmingly from women and children who are victims of family violence.
“If we’re going to put an end to the violence happening behind closed doors, we need to open our own to those who need us. Social isolation is one of the biggest barriers to women and children escaping family violence.
“With this latest Kidspot Cares campaign, we’re asking our readers to let people in their lives know that if they need you, you will be there with a #couchandacuppa.
“For too long, people have dismissed the issue of family violence as “none of my business”. We’re making it our business, and we want our readers to pledge that in some small way they’ll make it theirs as well.”
Kidspot.com.au has linked up with BaptistCare for the campaign and will be including donation links in all content for their Break Free program, an early intervention program that aims to work with children who have experienced family violence and break the cycle.
Rob Ellis, general manager of community services at BaptistCare, said: “The children we are caring for see or hear the violence experienced by their mother, and many are direct victims of violence themselves.
“They are growing up in an environment tainted by fear, shattering their trust, eroding their love and disrupting their development, education and mental wellbeing. But as a community, we can’t be overwhelmed by this; we need to be compelled into action.”
The aim of the Kidspot Cares campaign is to send #couchandacuppa far and wide, to remind people closest to us that they can always reach out and find support.
The campaign also includes:
- Multiple anonymous stories from women who have faced family violence.
- An article about the importance of social connection in escaping family violence.
- Influential members of the community sharing their support of the #couchandacuppa campaign.
- A feature on the BaptistCare Break Free program for children of family violence.
- Links in all content pointing to 1800 RESPECT and White Ribbon.
- A podcast with Melissa Wilson and a survivor of family violence who accessed BaptistCare’s domestic violence accommodation and support. Her son was also affected and they discuss how he has now graduated from the BaptistCare Break Free program.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]