TotallyAwesome, the Asia Pacific’s most advanced forum for kids and brands to safely interact via the internet, is launching a new service for brands to connect with young audiences. The business has also engaged an eminent Melbourne-based paediatric psychologist to assist with appropriate brand and audience connectivity.
The new service, called AwesomeLTV, is an acceleration of TotallyAwesome’s abilities to help brands connect with young audiences and vice versa. AwesomeLTV enhances FMCG clients’ engagement with kids three to twelve years old and their families through multiple data points to develop a deep understanding of the audience’s behaviour by factors including age, gender, device, content preferences, market and time of day. The combination of data points also ensures that the audience receives the most relevant, contextual content.
To assist in these interactions, TotallyAwesome has engaged highly-respected paediatric psychologist Amanda Abel (main photo) to consult with clients to help ensure connections are appropriate in terms of content and age bracketing.
Abel has worked as a registered psychologist for 12 years with extensive experience focussing on child and family connectivity. She is frequently invited to provide media commentary based on her experience and has founded two multidisciplinary child development practises in her home city of Melbourne.
TotallyAwesome provides a forum for kids, teens and families to safely interact with brands across thousands of apps, games and websites. The business has more than 300 million monthly active users across APAC and adheres to international governments’ most advanced regulations protecting kids’ data privacy.
Will Anstee, CEO of TotallyAwesome APAC, said, “The launch of AwesomeLTV brings clients and brands a new level of connectivity to kids and their families. With these interactions in a fully digital environment, Amanda Abel’s experience and knowledge in how kids connect with brands brings us a new human element to the services we offer and I am looking forward to her engaging with clients where it would be beneficial. It’s a game changer for our clients”.
Abel said, “Around the ages of 10 to 12 years old, kids start to understand what advertising is, but well before that they develop brand preferences. TotallyAwesome is focused on ensuring that brand messaging to kids of all ages is appropriate and that clients can also be reassured that their brand messaging towards kids’ audiences is being delivered responsibly and effectively.”
Please login with linkedin to commenttotally awesome
The entries for B&T‘s 2021 30 Under 30 Awards have, tragically, closed for another year. Now though (drumroll please), you can vote for our People’s Choice award! In the time-honoured tradition of award shows across the globe, we’re handing over voting power to you, the people. Use it wisely. The People’s Choice award is exactly what […]
In honor of International Women’s Day, DDB has recreated Phyllis Robinson’s, the agency’s first female copywriter, most iconic speech using the voices of women from around the world. Dubbed the first lady of Madison Avenue’s creative revolution, Phyllis was a foundation employee of Doyle Dane Bernbach back in 1949. She was a pioneer known for […]
Sunday evening saw the premiere of Seven’s new game show Ultimate Tag which, as you might expect from the title, is an elite game of tag where every day Australians try to outrun ‘pro-taggers’ in a range of different obstacle courses. Ultimate Tag secured 447,000 viewers, cementing it as the eighth most-watched TV of the night. […]
Sportsbet has unveiled its latest campaign featuring the Elite Average Games and the ever-popular Aussie larrikin Gary Flynn, the Wheelie Bin Sprint champion. Developed by Sportsbet’s in-house team, in collaboration with production partner Palomina, the latest campaign features 6 x new sporting events and locations and is the second iteration of Sportsbet’s Elite Average Games […]
For International Women’s Day, Double J has released their list of the fifty game-changing women and gender-diverse artists in Australian music. The list includes artists like Biftek, Courtney Barnett, Jess Mauboy, Julia Jacklin, Julia Stone, Kasey Chambers, Kylie Minogue, Meg Mac, Missy Higgins, Olivia Newton-John, Thelma Plum, and Tkay Maidza. To celebrate the list, which shares the […]
Armytage, co-host of Seven’s morning show Sunrise, has announced her intention to depart the role, which she has held since 2013. According to a press release from Seven, the decision comes with the network’s “full support”, with new projects announced at a later stage. Armytage said, “the time has come for the sun to set on […]
The Foxtel Group today marked International Women’s Day with a series of new initiatives to increase the visibility and accessibility of women’s sport on Foxtel and Kayo and through the Foxtel magazine. Foxtel Group chief content and commercial officer Amanda Laing said: “As Australia’s largest and most experienced producer and broadcaster of elite sports, we […]
To rally the country to get behind the UN’s goal of achieving equality for women globally by 2030, UN Women Australia has unleashed ‘When Will She’ll Be Right?’, a powerful campaign that focuses the spotlight on gender inequality in Australia. Created by The Monkeys, part of Accenture Interactive, the campaign hijacks our popular saying, “She’ll […]
WPP AUNZ has a long-term commitment to welcoming and supporting diversity and inclusion across all its teams. It says it cannot truly deliver upon our commitment to providing the very best solutions to our clients without ourselves being reflective of the wide-ranging variety of individuals that make up the rich cultures of the countries we […]
Latest emma figures show news brands continue their digital growth trajectory with an eight per cent increase for the 12 months to December 2020. The latest release of emma (Enhanced Media Metrics Australia) for the 12 months to 30 December 2020 shows an eight per cent increase in digital readership compared to the same period […]
In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]
Seven Victorian charities are uniting for a month-long virtual fundraising challenge - Power Up 2021 - between 28th February and 28th March. There’s no denying that 2020 affected everyone, but small charities experienced a huge drop in much needed donations and it is hoped the Power Up campaign will bring fundraising back to life.
South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]
A-listers turned out to Klarna's Sydney party last night. It did move significantly down the alphabet on B&T's arrival.