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Khemistry Launches Epic Lord Of The Rings-Style TVC For US Gaming Company

Khemistry Launches Epic Lord Of The Rings-Style TVC For US Gaming Company

Brisbane-based boutique agency Khemistry has unveiled a fresh TVC that takes the best of mobile gaming and Lord of the Rings for a San Francisco-based mobile software gaming company.

N3twork approached Khemistry to help drive awareness and take-up of its mobile game Legendary: Game of Heroes.

The company chose Australia as the test market to launch new advertising, and tasked Khemistry with a challenge: to create a legendary ad that showed viewers the game is for everyone.

The ad needed to have universal appeal, should it be released worldwide, and it needed to cut through the multitude of mobile gaming competitor’s ads.

Khemistry created everything in-house from the original music score to the VFX, and the TVC was shot with a local crew on location in New Zealand.

The agency’s creative and content teams took advantage of the close proximity to New Zealand to create epic 60-second and 30-second spots for TV and online media.

Launched this week, the ad was filmed using locations from Middle Earth for truly breathtaking vistas to add to the drama of the game.


Agency: Khemistry

Creative director: Lindsay Thompson

Copywriter: Tim Kelly

Composer: Dave Gaylard

Sound design: Dave Gaylard

Editor: Nic Fornasier

VFX and colourist: Alex Adam

Agency producers: Phil Hagstrom and Bec Dakin

Head of client services: Priscilla Jeha

Film director: Miki Magasiva, Eight

Executive producer: Daniel Higgins, Eight

Client: N3twork (Fay Griffin and Julliant Peng)


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Khemistry Legendary: Game of Heroes N3twork

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