In the light of COVID-19, KFC has decided to pause it’s famous ‘It’s Finger Lickin’ Good’ slogan around the world. Well, until things improve, that is.
The slogan – which has featured on the brand’s marketing for 64 years – will be paused for the time being as the company says, “But we can all agree, this year has been like no other and right now, our slogan doesn’t feel quite right.”
A slogan that for years has captured how KFC fans feel about our Kentucky Fried Chicken, that a KFC meal is so perfectly cooked with our 11 secret herbs and spices, you don’t want to waste even what’s left on your fingers.
The temporary ban has been instigated globally and here in Australia via its creative agency, Ogilvy.
Kristi Woolrych, CMO at KFC Australia said: “We find ourselves in a unique situation – having an iconic slogan that doesn’t quite fit in our current environment. While we are pausing the use of ‘It’s Finger Lickin’ Good’, rest assured the food craved by Aussies isn’t changing one bit.
“In all seriousness, we think it’s important to take a moment to have a little fun during these tough times, but rest assured we’ll still be providing ‘Finger Lickin’ Good’ chicken and a responsible experience for our amazing KFC family and customers, here and around the world.”
And for all those fans, don’t worry – the slogan will be back. Just when the time is right.
