Kevin Bacon and his brother Michael Bacon have joined forces In this spot for the American Egg Board, during the ad the “Bacon Brother” break into people’s homes to sing them with songs about eggs.

Because “nobody knows eggs better than bacon”.

“Who better to continue waking people up to eggs than the duo who knows and likes eggs best?” Kevin Bacon told Adweek.“It’s an unexpected and clever way to promote the incredible, edible egg, and have a little fun with our name in the process.”

American Egg Board svp Kevin Burkum added: “The star power of Kevin and Michael Bacon helps bring the incredible egg back to our musical roots. This year marks the 40th anniversary of the American Egg Board, and with the long legacy and popularity of ‘The Incredible, Edible Egg’ jingle, we believe this new campaign featuring the Bacon Brothers will be a hit.”

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