Kevin Bacon and his brother Michael Bacon have joined forces In this spot for the American Egg Board, during the ad the “Bacon Brother” break into people’s homes to sing them with songs about eggs.
Because “nobody knows eggs better than bacon”.
https://youtu.be/9a9Ixfg2q1g
“Who better to continue waking people up to eggs than the duo who knows and likes eggs best?” Kevin Bacon told Adweek.“It’s an unexpected and clever way to promote the incredible, edible egg, and have a little fun with our name in the process.”
American Egg Board svp Kevin Burkum added: “The star power of Kevin and Michael Bacon helps bring the incredible egg back to our musical roots. This year marks the 40th anniversary of the American Egg Board, and with the long legacy and popularity of ‘The Incredible, Edible Egg’ jingle, we believe this new campaign featuring the Bacon Brothers will be a hit.”
CREDITS
Client: American Egg Board
Title: “Wake Up To Eggs with the Bacon Brothers”
Agency: Grey New York
Chief Creative Officer: Andreas Dahlqvist
Creative Directors: Ari Halper (Executive Creative Director), Steve Krauss (Executive Creative Director), Brad Mancuso (Group Creative Director), Brian Platt (Group Creative Director), Samira Ansari (Group Creative Director), Susan LaScala Wood (Creative Director)
Art Director: Krish Karunanidhi
Copywriter: Gordon Grout
Project Manager: Jasmine Magana
Account: Xavi de Borja (SVP, Account Director), Casey Potash (VP, Account Director), Ally Morrow (Assistant Account Executive)
Activation & PR: Amy Tunick (President), Michelle Overall (SVP, Talent, Licensing & Casting)
Agency Producer: Donna Stokes
Production Company (location): Moxie Pictures (LA)
Director: Martin Granger
Director of Photography: Alar Kivilo
Editor (person & company): Alex Cohan / Vision Post
Sound Design (person & company): Dante Desole & Matt Baker / Vision Post
Agency Music Producer: Zach Pollakoff
Music Production Company: Butter (NYC)
Principal Talent: Kevin Bacon, Michael Bacon, Al Thompson, Sheria Irving, Michelle Merrick, Teo Rappolsson, Frank Deal, Alex Hernandez, Samuel Smith
Agency Art Buyer: Sarah Guidotti
Photographer: David Johnson
