Creative agency Bashful today revealed the new “From Small to Big” campaign for Kennards Hire, with a 30-second TVC, digital advertising and radio.

Celebrating 70 years of Australian entrepreneurial success for Kennards Hire, the campaign tells the story of the brand’s humble beginnings as ‘W. Kennard & Company’ in a Bathurst garage in 1948 to become Australia’s #1 family-owned hire business across Australia and New Zealand.

Tim Chenery, Bashful Creative Director said, “Our approach was to tell a simple story. Just one bloke telling another bloke a few things about Kennards Hire as they walk across a work site. We then had some fun with the visuals to do the rest of the storytelling, and add a little humour.”

Manelle Merhi, Kennards Hire Head of Marketing said, “When Walter Kennard was asked by a customer if they could borrow a concrete mixer rather than buy one, Wally said, “I won’t lend it to you, but you can hire it” and the rest is history. His small rural supply and machinery business now has over 160 branches and supplies equipment to some of the biggest worksites across Australia and New Zealand.”

“Our business is still family owned and we run with the same brand ethos, to make our customer job easy. We’re proud to share this great Australian business success story with the help of Bashful, to celebrate 70 years with all the attention such an achievement deserves,” said Manelle.

The “From Small to Big” campaign launches nationally this week.

Credits:

Bashful
Creative Director: Tim Chenery
Senior Copywriter: Dan Barrett
Senior Art Director: Dan Ieraci
Designer: Simon Macias
Strategy Director: Guy Marshall
Strategist: Samuel Rees
Client Services Director: Jade Ramsey-Elliot
Senior Account Director: Alex King
Account Manager: Emily Rucker
Producer: Joelle Dulaurens
Kennards Hire 
Chief Commercial Officer: Theo Triantafillides
Head of Marketing: Manelle Merhi
Product Marketing and Campaigns Manager: Lara Galvin
Brand and Creative Services Manager: Nathan Mills
Communications Manager: Elizabeth Eassie
Digital Marketing Manager: Moby Siddique
Digital Marketing Specialist: Clementine Holman
Marketing Coordinator: Claire Whitehouse
Marketing Coordinator: Shannon McClure
Production
Production Company: //Thirteen & Co
Director: Armand de Saint-Salvy
Executive Producer: Roy De Giorgio
Producer: Warren Keuning
DOP: Dale Alexander Bremmer
Editor: Armand de Saint-Salvy
Colourist / Online Editor: Matt Fezz
Sound: Sonar

Media Agency
Audience Precision

Public Relations Agency
Men at Work