Kellogg’s has responded to the two videos featuring Kellogg’s Frosted Flakes spokescat Tony the Tiger showing the beloved mascot beating women and helping prostitutes.
As reported in B&T weekly ad round up, the ad claims Tony the Tiger wants to help “people who were children 30 years ago in my Frosted Flakes commercials, and asked them what their problem are now in their 40s”.
A Kellogg spokesperson told B&T: “The campaign and its website and video have absolutely nothing to do with Kellogg. As a company grounded in the values of integrity and respect, we recognise people’s right to creative expression. We also believe these videos are offensive and make light of serious issues that deserve real dialogue. Tony is a beloved icon and we will protect the integrity of our brands and our characters.”
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